Welcome to a new year and twelve more months filled with inspiration. For December, we have gathered 5 blog posts to summarize 2017 and to start the new year with some tips. The posts range from trends for 2018, a chat with one of our colleagues and, of course, a case study with one of our clients. We hope this will give you a fresh start for the new year. Enjoy!
Did you know that the average family throws away 11 meals a month, comparable to about £60?! And, let’s be honest, A plastic free supermarket should be everyone’s dream. Ingrid Caldironi has taken matters into her own hands by opening the city’s first plastic free shop. “The idea came from my own needs. I wanted to support the right businesses and be able to shop without creating any waste, but there wasn’t anything like that in London,” says Caldironi.
If you want to know more about this great initiative, you can find the full article here!
Chokladfabriken is the place for chocolate in almost every imaginable variety and everything is made by hand. You’ll find them in 5 different areas of Stockholm, and it is unanimously considered to be one of the best chocolate companies in Scandinavia!
We have worked together with Chokladfabriken for several years now and our main goal from the start was to create brand consistency while maintaining the element of family history.
Are you interested to find out more about this company and their ‘fingerlicious’ good products?! You can find the article here!
When designing a packaging, there is more than one factor to consider. Depending on where the product is sold you really have to reflect about climate, culture, habits, economics and traditions. A bag of chips sold in America can be designed one way, but if you sell the same design in Mexico the bag can easily burst due to the difference in air pressure.
In this article, we look over the different variables and options, and also how the marketing for these can differ. Read the article here if you want to learn more!
In December, we talked with our Senior Merchandiser Jarvis here in Shanghai. Jarvis is responsible for Sourcing, including finding suppliers and product development. Our dear colleague has worked for some big companies before and also as a Manager at a Theater here in Shanghai. He has a big passion for music and football, but above all he loves to spend time with his daughter. If you want to learn more about Jarvis, his favorite football team or his hidden skills, you can check out his Q&A here.
Everyone knows that e-commerce is playing a big role these days, but it’s still getting bigger. With that growth, also the packaging is getting more important than ever. We found five trends for e-commerce to watch in 2018, for example personalized packaging, sustainable packaging or packaging with unique design features. How many times have you received a package that you had such a hard time opening? Take a look at the frustration-free trend coming this year.
To learn more about all of the trends and maybe even get some tips for your own packaging, take a look at our article here!
We hope you enjoyed our ‘Blog Post Recap’ and we are looking forward to hearing your feedback!