A CHAT WITH PER ALEXANDER

Today we sat down with our Business Developer Per Alexander to learn more about him.

1) What do you do as a Business Developer? What are your main tasks?

My main task at Swedbrand is sales, which basically means contacting anyone who could be interested in buying Touching Light and Top Flow. Initially, we were focusing mainly on the Swedish market, but now we are working internationally and looking for companies in any market.

2) What was your previous working experience? What made you choose Swedbrand among other companies?

Previously I was working as a strategic planner for an advertising agency in Stockholm and four months ago I started to work for Swedbrand. It was definitely Chris’ enthusiasm that inspired me and made me choose this company.

3) Why did you decide to move to Sweden from Colombia? How was it to move from a Latin country to a Scandinavian one? Do you feel the cultural difference? 

Actually, my grandfather is Swedish, that is why I am 1/4 Swedish and 3/4 Colombian. So, at the age of 18, I decided to move from Bogota to Stockholm to study, learn Swedish and try to understand some part of that culture. I was also looking for new adventures.

Of course it wasn’t easy at the beginning, I also went through pretty tough moments but these periods are the ones that help you develop your personality and step out of your comfort zone. There is a huge cultural difference between Colombia and Sweden, that’s for sure! However, I think that cultural differences are the most enriching parts of the human experience.

4) Do you like living in Sweden? What do you miss the most about Colombia? Is there a big Colombian community in Stockholm?

I have been living in Sweden for 20 years already. It’s hard to say, but I think I always feel more Colombian when I am in Sweden and more Swedish when I am in Colombia. People’s attitude towards life, towards problems, this is what I miss the most about the country I was born in.

Actually, I don’t have that many Colombian friends here, I never felt the need to look for people based on nationality or cultural background. Of course I miss my country but I try to visit Colombia once a year. I will probably go next January, for the famous Carnival festival. Can’t wait! Every time I go there I try to spend a couple of days in Cartagena, on Colombia’s Caribbean coast. One of the most amazing places I have ever been to!

5) We know that you are a very creative person. What’s the secret of your creativity? From where do you take your inspiration?

One thing that most of the people working in the creative field think is that you need to learn to be uncomfortable to stay creative. Because we only pursue things differently once we are out of our comfort zone.

I think that creativity is simply the result, something that appears when you create the right conditions. It can be great, it can be terrible or it can be something in between. Most probably it will be something in between. But one thing is for sure: you have to dare. If you never try, you’ll never know!

6) Which are your main hobbies? What do you enjoy doing in your free time? We know that you have a summerhouse in Sweden. Tell us something about it. 

I love my summerhouse! It is literally by the sea, really amazing. It is very close to Stockholm and I actually live in it now since it is summer time. The house is located in the forest and there is a small beach nearby. It is very easy to move around: I can go for a walk, do some mountain biking, or go for a run. I am hyperactive, so it is very natural for me to spend my time there.

I have many hobbies, one of my favourite ones is travelling. I like skiing in winter and cooking, I actually spend a lot of my free time in the kitchen. I also enjoy spending time fishing and playing with my fantastic nieces.

Sometimes I feel the need to do something crazy: my girlfriend and I are now planning to do the Ironman triathlon competition next year.

7) Would you like to move to China one day? What fascinates you most about this incredible country?

I visited Shanghai twice. When I was working at the advertising agency, I was considering the option of spending a year in Shanghai.

During my life, I have lived and worked in many different countries and in all of them I have found differences and similarities. But China is on another level! The first time I went to China I immediately noticed that the contrast was so much bigger, and either you accept it and embrace it or you will simply go crazy. I would love to spend a year or even more in China, I think this country is just incredible!