Today is the 101st birthday of Coca Cola’s invention!
Discover how the packaging of the most famous soda in the world evolved during the last century.
It is in 1915 that Coca Cola’s distinct bottle shape made its first appearance. Not much was changed for the next 70 or so years, making the Coca Cola bottle recognizable even when broken or in the dark. Indeed, in 1977 a study showed that only less than 1% of the American population could not identify a bottle of Coke by its shape alone: now that is implemented brand packaging at its best!
The used packaging materials diversified through time as well – from glass bottle to PET bottles, aluminum cans and aluminum bottles (2007).
Source: Coca Cola