The new so-called “Fight for your world” Campaign by WWF and London agency Uncommon Creative Studio gives a visual sense to a well-known problem that all of us know already. We are slowly destroying our planet. And we must fight for it to preserve it and ensure the survival of our species.
The powerful and provocative spot focuses on the idea that our generation could be the last one to enforce serious environmental changes on the planet.
The ad is based on the horrific fact that Humanity has wiped out 60% of animal population since 1970, with Australia named as one of the worst offenders.
This is leading to the world’s foremost experts to warn that the annihilation of wildlife is now an emergency that threatens civilization.
It also includes commentary by British spoken-word poet Ghostpoet and a rousing speech by Welsh actor/singer Jonathon Pryce.
We love this spot so much because it forces us to be confronted with what we are doing to our planet. We are the first generation to know that we are destroying the world. And we could be the last that can do anything about it. It’s time to decide.
Are you for your world or against it?
Watch the full video here!