From Potatoes to Grapes: Veuve Cliquot Sustainable Packaging

From Potatoes to Grapes: Veuve Cliquot Sustainable Packaging

Veuve Clicquot is the first company to make use of grape skin for its gift box. Has the champagne industry ever been that innovative and less in waste at the same time before?

Champagne house Veuve Clicquot is considered to be a world-class champagne producer but it is also known for caring about the environment. The “Naturally Clicquot” packaging employs about 25% of the grape waste arisen during the wine production process. This technology helps to save 5.2 tonnes of virgin fibre by using grape residue as natural pigment for unique paper dye.

Naturally Clicquot 3.0

The grape skin carton is the third version of the company’s packaging evolution. The predecessors “Naturally Clicquot 1 and 2” were designed as biodegradable packages made from potato starch and paper.

Naturally Clicquot 1.0 and 2.0

After three years of research in collaboration with paper manufacturer Favini, Veuve Clicquot created an elegant and unique packaging product from a blend of grape residue and natural fibres.

Here you can watch a very interesting video about the production process.

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Written by

Alessandra Ruggeri

Liudmila Pape