As good citizens of our beautiful Planet Earth, we are quite often wondering what to do with empty cosmetics packages such as skin and body care or fragrance products.
The luxury brand L’Occitane en Provence came up with a smart solution, providing its consumers with a free way to recycle all cosmetics brands packaging in order to keep them from ending up in the landfills. This Recycling Program is in partnership with the international recycling company TerraCycle. Consumers receive a 10% discount for one full-size product purchased in exchange of dropping off their empty personal care and cosmetics packaging.
L’Occitane is part of a group of brands, such as The Body Shop, committed to traceability and transparency. Their goal is to protect the planet through sustainable sourcing methods and supporting local communities, presenting themselves as sustainability pioneers. This program helps to limit an incredible amount of beauty and skin care packaging from entering the waste stream.
“From the creation of our formulas to the development of our packaging, including production and distribution, at L’Occitane we are continuously trying to limit our environmental impacts,” said Caroline Le Roch, Commercial Chief Officer North America.
“L’Occitane North America is proud to continue our partnership with TerraCycle for an eco-recycling program at 75 of our U.S. boutiques with a goal to reach many more by the end of 2018. We kicked off this program with the grand reopening of our Canadian Flagship boutique at Yorkdale Shopping Centre. We now have 13 participating boutiques in Canada and soon another 16 locations will be added there. We are excited for this continuation so that our U.S. customers are also able to get involved through recycling their empty beauty products at our participating boutiques.”
The recycling process is basically always the same, after the collection of the packaging, they are sorted out and separated by material composition. Afterwards they are cleaned, shredded and made into new recycled products. Since it started, TerraCycle has diverted nearly 4 billion items from landfill and raised more than $15 million for charity worldwide.
“People who enjoy products that help them look and feel their best can now help the planet by recycling beauty and skin care packaging,” said TerraCycle CEO and founder Tom Szaky. “Thanks to companies like L’Occitane, consumers can enjoy their favorite goods while being rewarded for doing the right thing.”