Adidas has continued its collaboration with the environmental organization Parley for the Oceans by creating a Manchester United Football Club kit from recycled ocean plastic.
Manchester United’s kits for the 2018-19 season will help to reduce pollution with Adidas committed to making the new third shirt out of recycled ocean plastic, to highlight the issue of marine pollution.
The shirt comes complete with a golden emblem and a pleated pattern, but its outstanding feature is the fact that every one of the replicas will be made with plastic recovered from the world’s oceans.
The German sports giant has partnered with Parley for the Oceans since 2015 and is now making everything, from running shoes to swimwear, out of recovered plastics and netting. The sportswear brand has committed to using recycled plastic in all its products by 2024.
The design of the team’s third kit, which can be worn as an alternative to the home or away kits, makes reference to the 50th anniversary of the club’s first European Cup Final success over Benfica in May 1968. The navy-blue shirt takes its color from the royal blue kit worn by the team in the historic game.
Parley’s slogan ‘For the Oceans’ will be inscribed on the inside of the collar in each and every shirt, which is likely to be launched at some point this summer.
With most football clubs now releasing three new kits every season, there has never been a more important time for sportswear manufacturers to find a way to reduce their ecological footprint.
This isn’t the first football kit Adidas has released with Parley. In 2016 the German company created shirts from ocean plastic for the Real Madrid and Bayern Munich teams to be used in one-off matches.
Manchester United’s third kit became available on 11 May 2018. Paul Pogba and the rest of the team’s stars will pull on the shirt for the first time during their pre-season tour, where they will travel to the USA for a second consecutive season after last summer’s success.
“We are all acutely aware of the threat of plastic to the environment and we are delighted to be able to raise further awareness with this recycled kit, which I am sure the fans will love,” said United director Richard Arnold.
“We all need to change the way we think and act towards our oceans. It is this core belief that we all share at Adidas, which is the reason why our innovative partnership with Parley for the Oceans is so important to us,” said Adidas product director Oliver Nicklisch.
“By working with Manchester United to create new, stunning jerseys made with Parley Ocean Plastic, we hope that we can highlight the issue of plastic damaging our oceans, and ultimately encourage and inspire football fans to join us in creating a better environment for everyone,” he continued.