2019 is the 20thtime that Pantone has unveiled their selection for Colour of the year. The 20thanniversary is crowned with an in our opinion extremely vivid, lively and revitalising colour: PANTONE 16-1546 Living Coral. Living Coral is somewhat hard to define, as it ranges somewhere between a bright pastel orange to a soft pink. In any case, it is a joyful colour, exactly what we need to start off the year with enough motivation. Pantone describes the colour of the year concept as follows: “The Colour of the Year is one moment in time that provides strategic direction for the world of trend and design. In fact, Colour of the Year is a culmination of the Pantone Colour Institute’s year-round work forecasting trends and developing colour palettes for our clients.”As always, Pantone has partnered up with other companies to create unique products and features that highlight this year’s colour.
ADOBE STOCK X PANTONE
The partnership between Adobe and Pantone is already in its second consecutive year. They collaborate to offer a tailored and curated Colour of the Year collection of stock photo. This is to lead the creative community to be increasingly inspired by this year’s theme colour.
BUTTER LONDON X PANTONE
Butter LONDON is a prestige cosmetics and nail product company, and has now repeatedly partnered up with Pantone to once again introduce a limited-edition product line. The line will include Living Coral nail colouring products as well as Living Coral Plush Rush Lip Goss in addition to a Living Coral Blush Stick. All of these items will be available in the US as of the beginning of January 2019.
FEDEX OFFICE X PANTONE
FedEx Office, one of the market leaders in convenient packing and shipping services collaborates with Pantone in celebrating the 20thColour of the Year edition. Through FedEx Office’s state-of-the-art colour management and detection technology, it allows for customers to be 100% confident every time they are receiving the right colour.
BROWNTROUT X PANTONE
BrownTrout is a market leader in producing dated calendars. This year it will be incorporating a commemorating Living Coral special edition into its collection. The limited collection will include a lined journal as well as non-dated weekly and monthly planner. The latter ones will be available in two convenient sizes.
COPENHAGEN DESIGN X PANTONE
Copenhagen Design and Pantone were already known for a collaboration, and they are now bringing the joy of colours into our daily lives. Through the limited-edition collection, which includes a mug as well as key chains in the 16-1546 Living Coral colour, everyone can experience this joy on a daily basis. At home or at work, a splash of colour is guaranteed to brighten up the day.