The Coca-Cola Company has just announced its ambitious goal to help collect and recycle the equivalent of every bottle or can it sells by 2030.
Through its newly announced World Without Waste Campaign, Coca-Cola is renewing its investment in sustainable packaging so that all its packaging can enjoy a life beyond being beverage containers. Additionally, the company will lead the industry in seeking partners to collaborate on meaningful solutions to clean up existing packaging from the environment and developing effective collection and recycling systems.
“The world has a packaging problem and, like all companies, we have a responsibility to help solve it,” said James Quincey, company’s president and CEO. “Bottles and cans shouldn’t harm our planet, and a litter-free world is possible. Companies like ours must be leaders. That’s exactly what we’re going to do, and we invite others to join us on this critical journey.”
The Company and its bottling partners are pursuing several key goals:
Investing in the planet:
By 2030, for every bottle or can the Coca-Cola system sells globally, they encourage people to take one back so it has more than one life. The Company is investing its marketing dollars and skills behind this 100% collection goal to help people understand what, how and where to recycle.
The 100% recycling initiative focuses mainly on its plastic bottles and aluminum cans – which make up 85% of its product packaging – but will extend to packages from other companies.
“We believe every package – regardless of where it comes from – has value and life beyond its initial use,” Quincey adds. “If something can be recycled, it should be recycled. So, we want to help people everywhere understand how to do their part.”
Investing in packaging:
To achieve its collection goal, The Coca-Cola Company is continuing to work towards making all of its packaging 100% recyclable globally. The Company is building better bottles by developing plant-based resins and reducing the amount of plastic in each container.
By 2030, the Coca-Cola system also aims to make bottles with an average of 50% recycled content. The goal is to set a new global standard for beverage packaging. Currently, the majority of the Company’s packaging is recyclable.
World Without Waste is the next step in the Company’s ongoing sustainability efforts, building off success in replenishing an estimated 100% of the water it uses in its final beverages. The Company achieved and exceeded its water replenishment goal in 2015, five years ahead of expectations. These efforts are part of the Company’s larger strategy to grow with conscience, by becoming a total beverage company that grows the right way.
The Coca-Cola Company will work to achieve these goals with the help of several global partners: the Ellen MacArthur Foundation’s New Plastics Economy initiative, The Ocean Conservancy/Trash Free Seas Alliance and World Wildlife Fund (The Cascading Materials Vision and Bioplastic Feedstock Alliance).
Since 1995, Coca-Cola has been the lead sponsor of the world’s largest volunteer effort benefiting the marine environment: Ocean Conservancy’s International Coastal Cleanup. Over the course of that partnership, the company has helped mobilize 20 million people to clean up 220 million pounds of trash from more than 375,000 miles of coastline.