Swedbrand has been collaborating with Beech’s since the mid 2016 to help them fulfil their vision of having their products on the shelf of additional large retailers. From our first meeting in Preston, we identified that the make-up of our production partners and logistics team would allow us to facilitate in a key area of their many ventures.
Openness and honesty from the outset enabled both parties to identify the challenges of the first project, and were also a key influencer in their decision to begin the collaboration.
The biggest challenges we faced at the beginning of the collaboration can be summarised as follows:
- Lead times were too short for production to stay in Asia;
- The price point needed to stay the same or reduce without a loss in quality.