Rigid Boxes, also called set-up boxes, are sturdy and do not fold or collapse as foldable boxes do.They are often considered as high-end packaging solutions, especially when the value of the product is perceived as high, and they are used when the product within is heavy and in need of extra support. An iPhone box is an example of a rigid box.
Rigid Boxes’ value is perceived as higher by the consumer since expensive looking boxes usually correspond to better quality products.
There is a huge selection of materials and finishing for rigid boxes, which make them look and feel different to consumers.
Companies can customize rigid boxes as they prefer, in order to make them represent their brand in the best way possible. Rigid boxes are indeed a great branding and marketing tool.