18 New Year Red Packaging Designs


Chinese New Year, also known as the Spring Festival, is a movable feast and falls on different dates each year. This year, year of the dog, it starts on the 16th of February, day of the 12th lunar month of the Chinese calendar. Since it’s a national holiday, most of the people go back to their hometowns to celebrate with their families, eat typical food and exchange the traditional red envelope. But do you know why red is the color of this festival?

Legend has it that it all began with the Nian, a ferocious beast that would terrorize villagers. They later discovered that this half bull with a lion head and rhino hornes was afraid of three things: fire, noise and the color red. They defeted Nian by decorating their homes with red and exploded pieces of bamboo with fire. From then on, red was considered to bring good luck and fortune to all.

That’s why red lanterns are hung outside the doors and red cutout papers are used as decorations to hang on the walls. Still, the most popular way to celebrate is to hand out red envelopes filled with money.

So, to help you celebrate the Spring Festival properly, we have gathered here some inspirational New Year red packaging designs. Enjoy!

1. Chinese New Year With Guiness by Qiu Jing (Singapore)


2. La Neige Chinese New Year Packaging by Henry Yunhyeong Lee (South Korea)


3. Red Envelope for Lunar New Year by Qiang Ong (Vietnam)


4. Johnnie Walker New Year Packaging Design by Chris Martin (England)


5. Sunrise to Sunset Red Pocket by K O. (Hong Kong)


6. Coca-Cola Chinese New Year Packaging by Ki Saigon (Vietnam)


7. Casahana Black Tea New Year Packaging by Stephanie Yeoh (Malaysia)


8. Packaging Design for New Year by Wangzhong Shi (Ningbo, China)


9. Lunar New Year Prisme Libre & Le Rouge by Givenchy (France)


10. E-g-sain Chinese New Year by MURA (Taiwan)


11. Kellogg’s Corn Flakes Chinese New Year Limited Edition by Anthem Worldwide (Toronto, Canada)


12. Lotus Seed and Red Date Wedding Tea by Suzannaa (China)


13. Limited Chinese New Year Edition by Graham’s (Portugal)


14. Lunar New Year Lucky Envelopes by Tealeaves (Vancouver, Canada)


15. Desirable Chinese New Year Envelope by Dolce & Gabbana (Italy)


16. Volkswagen Chinese New Year Card by Ellie See (Malaysia)


17. Chinese New Year Lucky Flower Card by Fendi (Italy)


18. Contemporary Red Packet Packaging Design by Cloey Teng (Singapore)