5 Blog Posts You Might Have Missed Last Month


This month we have gathered for you 5 interesting posts focused on different topics, from new biodegradable packaging to the importance of unboxing videos. So, if you have missed any of these during the past month you can check them out below! Enjoy!


LUSH Introduces a New Biodegradable and Reusable Packaging

Lush Cosmetics is one of the first companies to unite makeup and environmental responsibility. All of Lush’s makeup and body products are vegan and made with the environment in mind. In addition to this, now they are also focusing on their packaging, where their goal is to eliminate as much packaging waste as possible. They recently announced that their new in-store packaging is going to be made from 100% recycled coffee cup fiber.
If you want to know more about it, you can read the full article here!


Case Study – Cultura

This month’s case study is about Cultura, a company that, as the name suggests, strives to be the first choice in France when it comes to culture. Their motto is ‘L’esprit Jubile’, which in French means ‘Joyful Spirit’. The result of this collaboration is a cute, ecological and playful product. It’s the first of Swedbrand productions resulting in a final product to display directly on the shelf.

Read the full article here to discover more about it!


How Unboxing Videos Can Influence Consumers’ Decisions

Vlogging, Blogging and Unboxing Videos have earned many people millions of views, followers and dollars. If you open YouTube and type in “Unboxing” you will get over 60 million results. The channel “Unbox Therapy” is one of the most clicked ones, and after watching about fifteen videos by him; we started to understand why so many people watch his videos. If you want to know what’s so special about it, you can read our blogpost here.


A Chat with Zilan

Earlier in November we talked with our Office Assistant Zilan here in Shanghai. She helps all of our departments with different tasks and makes sure that everything at Swedbrand runs smoothly. She has previously lived in the US for 7 years, but was born and raised in Guilin, and she loves to play online games with her husband. If you want to learn more about Zilan, her time in the US or her future plans you can check out her Q&A here.


Designers Take Plastic Packaging off the Streets and out of the Ocean

There are over 150 million metric tons of plastics in our oceans. Each year, an additional 8 million are added – that´s about a truckload every minute! At this rate, by 2050 there will be more plastic than fish in our oceans by weight. Recently entrepreneurs have been awarded prizes for innovations that help stop this problem, but a lot still ends up in our oceans. To find out more about these innovations and how to help solve this issue, please read the full article here.

We hope you enjoyed our ‘Blog Post Recap’ and we are looking forward to hearing your feedback!

Read more Swedbrand blog posts at swedbrand-group.com/blog, or visit our website at swedbrand-group.com.