5 Blog Posts You Might Have Missed Last Month

Another month has gone by so fast! And as every month, we collected here 5 of our most liked blog posts you might have missed during October. Check them out!

Selfridges Turns Coffee Cups into Bags for Life

The British chain Selfridges recently announced that it is launching an initiative to produce their landmarked yellow bags from used coffee cups. Used coffee cups are considered one of the most difficult waste products to be recycled, due to the way they are currently produced; paper with a thin plastic coating.

However, a recent developed technology helps with this process and made it possible for Selfridges to start this initiative. Read the full article to learn more!

 Case Study – Yoomi

For this month’s case study, we dived into our collaboration with Yoomi, the first self-warming baby bottle. It heats baby’s food to the natural temperature of breast milk in just 60 seconds, making the parents’ lives easier at home and on the go. The challenge regarding this project was its special oval-shaped packaging, however the result turned out to be extremely satisfying! If you want to know more about it and see the result, please take a look here.

3 Killer Ways to Make Your Product Stand Out

One of packaging’s essential roles is to capture the interest of the buyer, and in order to achieve this result, the details are extremely important. We have collected here three key factors that make your product stand out in a crowd of competitors. Do you want to know how? Read the full article!

A Chat with Teodor

Earlier in October we sat down with our Sales and Key Account Manager Teodor Olsson from our London office to learn more about him. He is currently living in London, working with some of our biggest Swedish clients, developing the market. He really likes London but is always eager to explore new places. He loves to try new restaurants, go to concerts and watch English football. If you want to learn more about him, check out his Q&A here.

This Brilliant Packaging Alternative Could Reduce Global Emissions

Most of our household products contain more than 80% water. That adds up to a huge amount of extra weight, which means more packaging wasted, more fuel needed, and more pollution produced.

What if that water is left out and added later?It would save a lot of unnecessary transport, CO2 emissions and packaging. That’s the idea behind the designer Mirjam de Bruijn’s projectTwenty, a concept for packaging where these products are sold in solid form. Because being more sustainable doesn’t have to be difficult. Read the article here!

We hope you enjoyed our Blog Post Recap and we are looking forward to hearing your feedback!

Read more Swedbrand blog posts at swedbrand-group.com/blog, or visit our website at swedbrand-group.com.