A Chat With Madeleine


Today we sat down with our Marketing and Account Manager Madeleine Jansson to learn more about her.

What are your main responsibilities at Swedbrand?

I am working in both Marketing and Sales, and as for the marketing part, I mainly take care of digital marketing, which includes writing blog posts, making sure that our social media channels are always updated, organizing Christmas campaigns and doing market research among other things.

As for the sales part, I am responsible for many of our Swedish active accounts, I take care of all the orders and projects that they have, handling the communication between the client and the production basically. I help them develop new products and projects, and I also look for new potential clients in the Swedish market.

I also help our HR department with the Internship program that we have here at Swedbrand, taking care of our interns and making sure that everything runs smoothly.

How and why did you choose to work at Swedbrand? 

I got to know Swedbrand through my father-in-law, he’s been in contact with the company for a while. He knew that you guys were looking for new people, so I came for an interview and I started my experience at Swedbrand as an intern in Marketing & Sales. And here I am! Working at this company for one year already!

What did you do before you started working here?

Before I was living in Sweden, working at a University. I was the head of National Recruitment for around 2 years and was handling the communication and marketing for all our different programs. I was meeting potential students, introducing them to our programs and trying to recruit them.


What do you like the most about the company? 

I like that it’s very international, and there’s always a lot going on and a lot of different projects. I also really like my position, being able to work both in marketing and sales gives  me the opportunity to combine different aspects. I really like the mix of the two, the creativity of the marketing part and all the different projects that I get to handle through my clients. It’s the first time for me in sales and I’m really enjoying it! I also get the chance to go on business trips to meet clients, visit Sweden and see all my family and friends, which is great!

I like my days to never look the same basically, and here I always have something new to do, which is perfect!

Describe your life with 3 adjectives:

  • Spontaneous
  • Exciting
  • Challenging

Where are you from originally? Tell us something about it!

I am from Stockholm, the capital of Sweden. I grew up there and during my university studies I moved up north in Sweden, where after my studies I started working for the University I mentioned before, and where I also met my fiancé, Filip. I love Sweden, it’s an amazing country!

What I miss the most? Food, my family and friends of course, but mostly my dog. I miss things on certain periods, depending on the mood, like some typical food or a certain place in Sweden. But the one thing I miss the most is definitely my dog. I would love to have her in my everyday life here in China.

What brought you here? Why China?

My boyfriend and I, who at that time just finished his university studies, decided to move here to look for a job since my father-in-law was living and working here already. So, we sold everything and decided to take the chance and see if we liked it. This was our first time in Asia together so it was a big challenge for both of us.

I lived in London before for one semester during my university studies, I was studying and working as an au pair for a British family. However, moving to China was completely different. It was a kind of culture shock in the beginning, but you get used to it. I like to try new things and step out of my comfort zone. I am very open-minded and respectful towards other people and their cultures so this is an exciting experience for a person like me.


How’s life in China? Give us 5 tips to survive here.

My first 6 months here, when I wasn’t working in China but still working remotely for my previous company, I felt a bit like an outsider. You still have that tourist feeling, not being a part of the everyday life here. So, the first six months here were very challenging. But as soon as I got a job everything changed. I got to know people and had my daily routine, and started to like it more and more. And now I love it here.

5 tips to survive in China, if you’ve never been here before, let’s see..

  1. You need to be open-minded. You have to accept that China is as it is and you will never be able to change it. You just need to learn about them and be humble. They can always teach you something.
  2. You will never get used to the coughing, spitting, burping and shouting here, not even after several years. Most Chinese people are very loud and you just have to accept it as it is. They will never change just because you want them to.
  3. You need a good phone to survive here, because everything is connected to it someway. That’s the only thing you need when you leave your house. You can order a taxi, pay your dinner, buy train tickets, top up your phone. Basically, anything can be done with a smartphone.
  4. ‘Ting Bu Dong’ (= ‘I don’t understand’ in Chinese) if you say that Chinese people will know that you don’t speak Chinese and will leave you in peace (she laughs*).
  5. Always carry an umbrella with you, you never know how the weather is going to change.

What do you do in your free time?

I hang out with my friends, explore the city, go to dinners, find new restaurants, the typical stuff. Lately I’m trying to find new things to do, like special events or special things happening in the city, such as the Formula 1 race or going to a Burlesque Show. Just unusual things from time to time to escape the daily routine. I also do a lot of sports, I like trying new places that have free classes of new sports that I’ve never tried before. There’s a lot of fun things to do in the city!

I would like to travel more in China and Asia as well, hopefully this year. I want to take advantage of it now that I’m here!

Where do you see yourself in 3 years?

I’m not really a person who makes long plans, because you never know what will happen. I just want to enjoy the moment. If nothing big happens I can still see myself here in Shanghai, but you never know. I would love to try and move to the US one day or somewhere in Europe. I don’t think I would move somewhere else in Asia, though. But as I said, who knows what the future holds.

As long as I have a job that I enjoy and my fiancé by my side, then I could live anywhere.