Arla Foods’ Kelda and TouchingLight

Arla Foods’ Kelda and TouchingLight

If you have been grocery shopping lately in Scandinavia, you might have seen a label suddenly flashing up around you. That was nothing else than Swedbrand’s new TouchingLight catching your attention.

We are proud to announce that Arla Foods decided to collaborate with Swedbrand by using our innovative technology TouchingLight to promote their new products Kelda.

In order to promote the launch of their new product range, Arla Foods is using the TouchingLight technology because it helps making shoppers aware of Arla Foods’ organic Kelda Tomato soup products.

Learn more about TouchingLight by visiting its website: http://touchinglight.com/.

Read more Swedbrand blog posts at swedbrand.com/blog, or visit our website at swedbrand.com.