Entries by Melina Ruettimann

Fair intensive for Swedbrand

This week was a Fair-ly intense week for Swedbrand. We got to visit 2 fairs: in London and Shanghai.   For the past month we worked tirelessly preparing for the Packaging Innovation Fair in London. It all culminated last Wednesday and Thursday at the Olympia in London where we hope Chad, Zaid, Chris, Mary, Carlos […]

Have you eaten any vegetables today ?

  If you were in Tokyo last week, did you run into a huge radish or cucumber?     With the goal of “encourag[ing] urban people to take a greater interest in vegetables”, the Japanese Central Union of Agricultural Cooperatives installed an amusing weeklong marketing campaign. In a passageway at Shinjuku Station in Tokyo 15 […]

The mystery behind can openings

  Have you ever been to China and enjoyed a fresh can of Coca Cola or of beer there? If so, you might have noticed that most cans there have a different opening mechanism than what you might have been used to back home.   Indeed, that mechanism of opening the Can by pulling back […]