Bag-in-box wines just got so much better! No longer do you have to hold the bag-in-box in mid air pouring your glass of wine. No longer do you need to have it at the side of table or on a stand. No longer do you have to take the bag out of the box to […]
When invited for dinner at a friend’s place, what should you bring? The answer is often a bottle of wine. Indeed, 60% of wine packages are purchased to be given as a gift. With this in mind, and after reading our Porsche case study about redesigned gift packaging, Santa Rita, one of Chile’s largest […]
Swedbrand was happy to participate in the Packaging Innovation Fair in London last Wednesday and Thursday, the 16th and 17th of September, a key meeting point between Packaging Innovators. A team of 6 Swedbranders were at the Fair to exhibit some of the packaging we have worked on. It was a great […]
This week was a Fair-ly intense week for Swedbrand. We got to visit 2 fairs: in London and Shanghai. For the past month we worked tirelessly preparing for the Packaging Innovation Fair in London. It all culminated last Wednesday and Thursday at the Olympia in London where we hope Chad, Zaid, Chris, Mary, Carlos […]
A team of coffee lovers from Seattle found a new way to improve the coffee drinking experience. Understanding that the experience of drinking a coffee at home, in your favorite mug, can’t be compared to drinking a takeaway coffee, they created a new lid. The Viora Lid mimics the experience of drinking out […]
Hiya! Let’s go to London this week! Swedbrand is packing up an interesting selection of some of our projects to present them in next week’s Packaging Innovation Fair. The fair takes place in London’s iconic venue, Olympia on Wednesday 16th and Thursday 17th September 2015. The fair will source the highest level products […]
If you were in Tokyo last week, did you run into a huge radish or cucumber? With the goal of “encourag[ing] urban people to take a greater interest in vegetables”, the Japanese Central Union of Agricultural Cooperatives installed an amusing weeklong marketing campaign. In a passageway at Shinjuku Station in Tokyo 15 […]
Have you ever been to China and enjoyed a fresh can of Coca Cola or of beer there? If so, you might have noticed that most cans there have a different opening mechanism than what you might have been used to back home. Indeed, that mechanism of opening the Can by pulling back […]
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