Call them retro, old school or throwback, but new designs that echo those of the past are using something old to sell something new.Retro packaging and its classic characteristics evoke nostalgia, helping brands to get closer to their audience.
In this article, we try to offer you a deeper dive into how the past informs the present (and the future) of design. We hope you enjoy it!
Let’s have a look at the consumer’s best friend – the shopping bag. How has the basic brown sack evolved into its more sustainable counterpart through the years? Before the late 1800s, shopping bags didn’t even exist. Shoppers either carried their goods home in baskets or had the merchant deliver them to their homes. Later, […]
There is nothing like waking up in the morning to the wonderful smell of coffee! Coffee is the most popular beverage in the world with more than 400 billion cups consumed each year. It is also the most popular drug in the world since it contains caffeine, the stimulant that gives you that “lift”. It […]
Before Shanghai Disneyland opened its gates to the masses on June 16, Chairman Bob Iger stated that the $5.5 billion park would have a “distinctly Chinese” feel. “We didn’t build Disneyland in China, we built China’s Disneyland,” he said ahead of the big day. Now the big party to celebrate Shanghai Disneyland is over, but […]
As most of us know, having a beautiful packaging design is a great way to sell your product and attract new customers. Many companies spend thousands of dollars on product design and, believe it or not, sometimes consumers purchase a product just because of its appearance. When you are looking for cosmetic products, packaging isn’t […]
Packaging isn’t simply a means to consumption – it’s part of the product experience. For this reason it is not surprising that packaging design is getting more and more attention. Neurodesign is a study of design aspects that our brains find more appealing naturally. It can help packaging designers to create more effective packaging and […]
This month Swedbrand prepared some infographics about Retail Ready Packaging. Retail Ready Packaging (RRP) or Shelf Retail Packaging (SRP) is a packaging approach growing in popularity that allows products to be ready for sale or merchandising with nominal opening or setup. It also meets other advantages such as the ease of opening and identifying products. […]
When selling a product, its design is one of the most important aspects of its marketability. However, just as important, if not even more, is making sure that your product and your consumers’ shopping experience are memorable – and one excellent way to do this is with brilliantly designed shopping bags like these. There’s nothing […]
Today we sat down with our Business Developer Per Alexander to learn more about him. 1) What do you do as a Business Developer? What are your main tasks? My main task at Swedbrand is sales, which basically means contacting anyone who could be interested in buying Touching Light and Top Flow. Initially, we were focusing mainly on […]
Inspiration is a process that can hardly be explained and is often even harder to find. The Oxford Dictionary defines inspiration as: “the process of being mentally stimulated to do or feel something, especially to do something creative.” In social media marketing, creative content is vital. Even in case you know your target audience well […]
Phone: +86 21 6422 0053 (Asia)
Phone: +44 20 7012 1605 (Europe)
Phone: +46 8 68441800 (Scandinavia)
General enquiries: info@swedbrand.com
Career enquiries: hr@swedbrand.com