Everyone knows the meaning of the little blue box: Tiffany & Co. jewelry is likely to be inside. The often heart-shaped jewelry made of timeless sterling silver has become highly desired in every girl’s jewelry collection. Without any doubts, it is the most recognizable and most desired retail container in history.
About Vanessa Mueller
Marketing & Account Manager
Entries by Vanessa Mueller
The 2016 Olympic games, also known as Rio 2016, are about to start. They will take place in Rio de Janeiro, Brazil, from August 5 to 21, 2016. Record numbers of countries are participating in a record number of sports and, as for every sports competition, logos represent an essential aspect of the event.
In the supermarket, children’s foods are cued by their unusual product names and unconventional flavors or colors, cartoon images and direct reference to fun and play on the package. These products emphasize the food’s play factor, interactivity and general distance from ordinary or “adult” food.
Apart from Swedish meatballs and Billy bookcases, the simple blue-and-yellow bag, technically known as the Frakta, might be IKEA’s most iconic product. Despite being possibly the best-selling tote bag on Earth, though, the Frakta isn’t considered fashionable. So the Copenhagen studio Herman Cph acquired scraps from European textile producer Kvadrat and created the Limited Bag.
Microsoft purchased LinkedIn for $26.2 billion in the largest acquisition in its history. The deal is Chief Executive Satya Nadella’s latest effort to revitalize Microsoft that has been viewed as left behind by shifts in technology not long ago. Mr. Nadella hopes that the acquisition will open new horizons for Microsoft’s Office suite as well as LinkedIn.
The Doddle Bags – Make your life a doddle
This month’s case study is about the Doddle Bags, reusable food pouches, very simple in usage and with a whole variety of applications: from travel drink pouches to paint pouches.
Summer time has brought Swedbrand good news.
Our new team in London keeps on growing: in June we could welcome two new members, Chris and Miren.
Chris is our new Business Development Manager, and Miren is our new Production Coordinator. We wish them all the best and a good start within our big family!
What makes a package “mass market” versus “specialty retail”? Actually, there is a big difference in what packaging design should communicate about the price of the product and, interestingly, about the people who buy it. Here are some tips which can help you position the products at different levels.
Known for defying convention – and occasionally physics as well – it’s hard to believe that the GTI has been around for 40 years. To mark the occasion, Volkswagen has cooked up something special: the Eat the Road Selection box – a gourmet selection of the world’s meanest roads, hand-picked especially for the GTI – a car designed to “eat any road”.
When it comes to identifying a brand, its logo is probably the first thing customers will think of. Research suggests that the logo’s design, specifically its colours, is more relevant to customers than we might think.
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