Entries by Vanessa Mueller

​Fun Packaging for Kids

In the supermarket, children’s foods are cued by their unusual product names and unconventional flavors or colors, cartoon images and direct reference to fun and play on the package. These products emphasize the food’s play factor, interactivity and general distance from ordinary or “adult” food.

IKEA’s iconic blue & yellow bag has a new rival!

Apart from Swedish meatballs and Billy bookcases, the simple blue-and-yellow bag, technically known as the Frakta, might be IKEA’s most iconic product. Despite being possibly the best-selling tote bag on Earth, though, the Frakta isn’t considered fashionable. So the Copenhagen studio Herman Cph acquired scraps from European textile producer Kvadrat and created the Limited Bag.

Will Microsoft’s purchase change LinkedIn?

Microsoft purchased LinkedIn for $26.2 billion in the largest acquisition in its history. The deal is Chief Executive Satya Nadella’s latest effort to revitalize Microsoft that has been viewed as left behind by shifts in technology not long ago. Mr. Nadella hopes that the acquisition will open new horizons for Microsoft’s Office suite as well as LinkedIn.

THE DODDLE BAGS CASE STUDY

The Doddle Bags – Make your life a doddle

This month’s case study is about the Doddle Bags, reusable food pouches, very simple in usage and with a whole variety of applications: from travel drink pouches to paint pouches.

Swedbrand Office in London: Teambuilding and Training

Summer time has brought Swedbrand good news.
Our new team in London keeps on growing: in June we could welcome two new members, Chris and Miren.
Chris is our new Business Development Manager, and Miren is our new Production Coordinator. We wish them all the best and a good start within our big family!

​Prestige vs. Mass-Market Package

What makes a package “mass market” versus “specialty retail”? Actually, there is a big difference in what packaging design should communicate about the price of the product and, interestingly, about the people who buy it. Here are some tips which can help you position the products at different levels.

Volkswagen: Eat the Road

Known for defying convention – and occasionally physics as well – it’s hard to believe that the GTI has been around for 40 years. To mark the occasion, Volkswagen has cooked up something special: the Eat the Road Selection box – a gourmet selection of the world’s meanest roads, hand-picked especially for the GTI – a car designed to “eat any road”.