It’s no secret that color is an important factor when going shopping or buying groceries. More than 90 percent of shoppers make snap judgments about products based on color only.
About Vanessa Mueller
Marketing & Account Manager
Entries by Vanessa Mueller
Swedbrand is proud to announce that our new website TopFlow is launched today!
Today is the 101st birthday of Coca Cola’s invention!
Discover how the packaging of the most famous soda in the world evolved during the last century.
Easter is just around the corner! As we all know, Easter is really the only holiday where chocolate is the meal of choice.
The tradition of exchanging chocolates and other sweets at Easter began in France and Germany during the 19th century and the rest of Europe followed suit by hollowing out their eggs.
It was a pleasure for Swedbrand to take part in the ProWein 2016, the leading international fair for wines and spirits in Düsseldorf, Germany.
A Spanish winery came up with an innovative packaging idea: enhancing their sparkling wine with glitter.
Their key is to add some particles to the wine; the result is a beautiful visual effect similar to fire. And this upgrades the drinking experience beyond packaging.
This effect is increasingly important in a society that is becoming more and more focused on visual stimulations.
Discover some funny and interactive examples from the packaging industry in which the packaging provides accessories for great pictures.
3 scientists came up with different ways of making packaging easier to open while being less wasteful and greener to the environment.
Retro pinup girls add a vintage and irresistible touch to today’s packaging. These iconic illustrations from the 40’s and 50’s are a new trend in packaging. Although they belong to the past, the innovation resides in rescuing the icon: redesigning is the intersection between tradition and renovation.
Make plastic packaging out of air pollution ? Sounds too utopian to be true… But it is reality ! Find more about it here.
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