Nowadays, most businesses are making efforts towards eco-friendly packaging. It is really important for companies to adapt to an environmentally friendly packaging because this way they let their consumers know that they care about our planet, not just about making money.

Many customers become frustrated with packaging. The more you give them, the more effort they will need to get rid of it. And separating it into different recycling bins isn’t always an option either. So it is time businesses started to think about what they can do to be kinder to the environment with their packaging. The question is how to do that? Let’s have a look at an innovative packaging design that turned heads at Lexus Design Award 2016.

Lexus Design Award 2016

Lexus Design Award is an annual design award, which aims at supporting young talents, and it is organised by Lexus International in Milan. The Grand Prix winner is usually announced at the Lexus Design Event during the Milan Design Week.

At this year’s Award, designers thought outside the box and dove straight into… the sea! A prototype-packaging product made of seaweed impressed everyone. It was created as an alternative to plastic and won the award for emerging designers.

The design is called Agar Plasticity, and it displays the possible usefulness of agar for packaging design. The winning team is made up of three Japanese designers together known as AMAM, who, during the development of their project, have been mentored by the designer Max Lamb – who is also renowned for his experimental work with materials.

What is agar?

AMAM firstly wanted to create a concept that used mouldable agar material as it could create a packaging form that would be environmentally friendly. As well as being biodegradable, agar is a sustainable raw material.

The AMAM prototype substitutes plastic for agar as packaging. Agar can be found in multiple types of marine algae. The team used red seaweed (above), which is abundant in source and can be collected easily. Agar-based material dissolves in boiling water, leaving no residue.

In the future, Agar is set to replace traditional disposable plastic material such as shopping bags. Unlike glass and paper, plastic simply cannot be recycled infinitely. Plastic has an estimated life cycle of 500 to 1,000 years, a vast comparison to agar’s dissolvable quality. This is why agar is so appealing!

The designers were short-listed in November 2015, and have been pushing the boundaries ever since. The group even sent an agar box, which contained a perfume bottle, from Tokyo to Milan.

“We want to completely replace plastic products, but in the timeframe we had – we couldn’t really industrialise the material,” said the AMAM team. “We hope that the backing of the Grand Prix winner of the Lexus Design Award will help us to get some contacts from the industry.”

Kosuke Araki, Noriaki Maetani and Akira Muraoka all studied product design together at the Tama Art University, and joined forces to form AMAM in 2015 after Araki and Maetani completed the MA Design and Interactions course at London’s Royal College of Art.

Lamb chose to work with the team as part of the Lexus competition process, after selecting AMAM’s proposal from a long list of 40.

“It is probably the most pragmatic project there was,” he told Dezeen after the awards ceremony. “It was the one that had the most genuine ambitions, and the most genuine desire to solve a problem – and that is the overconsumption and the over disposal of non-biodegradable synthetic materials.”


Our favorite Food & Beverage Packaging of 2015

Last October the World Packaging Organization WorldStar Awards 2016 were held in India. This is an event in which packaging competes in terms of innovation and execution.

Within the Food & Beverage Packaging category, we selected our own favorites from the FoodProductionDaily’s top 20 pick.


F&B Convenience Packaging: top 2

These 2 packaging solutions stood out thanks to the ingenious convenience they offer.




Can & tableware

The spoon is designed as part of the can’s cover, thus making it simple, convenient and easy to carry along. There is no need to bring your tableware with you anymore and it also reduces the waste usually made by disposable tableware.







E-Z SnackPak

This is an innovative single-serve snack pack. The tetrahedron shaped pouch transforms into a serving tray upon opening, thereby making the content easily available.





F&B Attractive Packaging: top 2

The next 2 concepts stood out thanks to their decorative and eye-catching packaging design. Because of the attractive packaging, the products could even be offered as gifts.




Cadbury Glow Mondelez International

A luxurious sleeve wraps around the golden box. Once removed, dual hinged doors open up to reveal the individually wrapped pralines that are delicately placed inside. A deluxe experience!










Prosperous Emperor

This eco-friendly packaging is made from recycled and FSC certified paper. The fan-shaped, colorful design makes it a perfect gift, especially for the upcoming Chinese New Year. There are handles to carry it around easily. It is decorated with a traditional pendant.







Beverage Packaging: top 2

We selected the following 2 beverage packaging solutions because of their striking bottle shape that makes them stand out of the lot.

Drinkfinity_1 72 dpi


Drinkfinity PepsiCo

Discover these innovative pods to get your daily vitamin dose. This packaging makes it possible to have a dual liquid and powder system, compatible with a stylish reusable plastic bottle.








Sirma ice tea

The bottle “grows among the leaves”, bringing our attention to the label of this elegantly shaped bottle. The cap color is aligned with the beverage’s color, putting the packaging in harmony with the content and showing its content thanks to the transparency of the glass bottle.





F&B Technology Innovation Packaging: top 3

The following 3 packaging concepts struck us as very innovative considering the original packaging technology that is used here.



Corky Cup

Coated with real cork, the plastic cup becomes hermetic, as cork has a high thermal insulation ability (it has anti-slippery properties as well).





Jianzile Enzyme

This environmentally friendly packaging is made of integrated kraft paper and a honeycomb paper core that adjusts to the curved shape of the primary packaging. The unvarnished colors reflect the traditional manufacturing features. The packaging is compressible, thus saving space and reducing costs during transportation. The packaging increases the product’s resistance to shocks as it can absorb certain hits.







Valio Eila Cream pudding

This ready-to-eat dessert pack is a convenient click-solution for easy serving. The pack is cleverly constructed: open the package, turn it upside down, click 3 times to loosen the vacuum and lift the pack to discover your dessert with sauce poured over it.






Source: FoodProductionDaily

7 out of the top 100 brands collaborated with Swedbrand

Interbrand recently released the ranking of the top 100 best global brands 2015 based on their brand value.




Swedbrand is happy to see that 7 companies we worked with made it into this ranking. Our sincere congratulations to our partners and a big thank you for choosing Swedbrand to collaborate with on your packaging & design projects.




The 7 clients are:

  1. 13. Disney
  2. 21. H&M
  3. 39. Hyundai
  4. 43. L’OREAL
  5. 55. Colgate
  6. 56. Porsche
  7. 94. Hershey’s



Let’s see how many top global brands Swedbrand will work together with by the end of 2016? 2020?


If you want to find out more about Interbrand’s brand valuation methodology for this ranking, follow this link.


Source: Interbrand 


Swedbrand in Sweden: Packmarknaden magazine and Scanpack fair

Check out our Director Chris Magnusson on the front page of the Swedish magazine, Packmarknaden, for the September issue!




In his interview, Chris talks about building up Swedbrand in China and achieving the global reach it enjoys today as well as what’s in store for the future.


Both Packmarknaden and Swedbrand are getting ready for this month’s Swedish retail event: the 2015 Scanpack Fair. It is the leading retailing trade fair in northern Europe and it is going to be held in Gothenburg, Sweden, from the 20th until the 23rd of October 2015.


This year’s Scanpack is expected to be very international with around 500 exhibitors from more than 30 countries; Swedbrand will definitely be part of it.


Come and visit us for a nice chat at our stand #B05:59 !



From Handbag to Hanger

If you were lucky enough, the clothing store where you bought your new sweater or shirt tossed in a plastic hanger free of charges. Otherwise, you would have had to scrounge one up yourself, at least until this incredible redesign of the shopping bag will be released on the market.

The transforming bag was created by the creative minds of Parin Sanghvi, Shruti Gupta, and Mohit Singhvi, in an attempt to combat paper bag waste. Using the simple graphic instructions on the bag, shoppers can finally reuse their shopping bag in a more practical manner while also being sustainable.





With a few folds, the bag is transformed into a strong enough hanger able to support everything short of a lead-lined suit. Even if it might not be the nicest hanger you have in your closet, the important thing is that it’s free, it does its job, and it finally makes paper bags as useful as their plastic counterparts.

Source: Gizmodo

Innovative printing techniques

In this post, we are going to have a look into recent innovative printing techniques that are or could be applicable to the packaging industry.

CLIP technology for 3D printing – A Silicon Valley based company (Carbon3D) has recently presented a breakthrough 3D printing process at a TED conference. Unlike other 3D printing techniques, which work by adding layers on top of each other, this one of a kind technology harnesses light and oxygen to continuously grow objects from a pool of resin. It is thought to be 25 to 100 times faster than other 3D printing processes in the market on top of having a smoother and more consistent structure. From the point of view of experts in the field, this is very likely to be a disruptive technology which will revolutionize the 3D printing industry by finally drifting it away from the prototyping niche it has been trapped in for years.


                                     LED “Skyy Eletrify” Vodka

LED Packaging – Skyy Vodka made a partnership with a renowned design firm to produce a limited edition bottle exclusively designed for nightlife experiences. This limited edition bottle named “Skyy Electrify” features dozens of LED’s integrated in the soft-touch label. When switched on, the LED’s create a constant illumination of the Skyy logo, and when music starts, a group of LED’s move to the beat.

Direct Object Printing Packaging – This innovative solution created by Plastipack Packaging Inc. enables you to print ink directly on rigid packages. This technology allowed Tide Plus Bleach Alternative Liquid Laundry Detergent bottle from P&G to get a Diamond Award at the 2014 Dupont Packaging Innovation Competition. It provides environmental benefits due to the absence of labels (and glue), facilitates recycling, reduces carbon footprint and finally simplifies the supply chain.

Laser Labeling – As discussed in one of our previous articles, this technology allows brands to directly print on the surface of a fruit or vegetable surface without damaging the skin. If you want to read more about this click here.

Smart Packaging – Johnny Walker has partnered up with Thinfilm electronics to use their near-field communication (NFC) technology which enables direct interaction with smartphones. Click here to read more about it.

Source: Packagingdigest, Dupont, Carbon3d






Creative Sustainable packaging

Sustainable packaging used to be seen as a value-added feature for consumers. However, today, eco-friendly packaging is expeceted as default by a growing number of customers. Tetrapack conducted a study where they found out that 57% of consumers look for environmental friendly logos on the products they purchase. Additionally, IPSOS found that 55% of people are willing to pay more for eco-packaging.

Below is a few examples of innovative sustainable packaging that we wanted to share with you.


360 paper bottle – this is the first totally recyclable paper container made from 100% renewable ressources ( bamboo, palm leaves, etc.). The design enables bundling of multiple containers to eliminate the need for separate six pack packaging.


Soluble toothbrush packaging – Simon Laliberté ( a Canadien design student ) has won the 3rd place of the “remarkable packaging and alternative” contest in Paris in 2012 for this innovative biodegradable and 100% recyclable toothbrush packaging. The pack can be completely dissolved in water in less than 10 seconds!


Veuve cliquot – they have recently lauched a bio-degradable pack using potato starch and recycled paper. On top of being a sustainable pack, the key feature of this pack is its isothermal properties – it will keep the champagne bottle cool for up to two hours after being removed from the fridge.


KFC and Seattle’s Best Coffee –  are soon to launch edible coffee cups in selected outlets in the UK. The cups will be made out of wafers lined with heat-resistant white chocolate on the inside and sugar paper on the outside.


Ocean plastic – used a blend of recycled plastic and plastic collected from the ocean for their primary packaging. Through this packaging their aim was to highlight the millions on tons of plastic that are in our oceans to educate consumers on this issue.

Source: the dieline, packaging design archive, market watch

World Design Rankings 2014

Related to our last post, WDR (World Design Rankings) announced their updated design rankings of countries. This was based on the number of design awards won at international juried design competitions and awards – and among the 79 countries, we are proud to see that Hong Kong and China took top positions 2014, ranked as number 3 and 7. And, since we are a multinational company – we have an additional 11 countries/nationalities on the list that we can take extra pride in.


WDR’s overall aim is to provide additional data and insights to economists and journalists regarding the state-of-art in design industry, and to give a snapshot of the state-of-art and design potentials of countries worldwide by highlighting their creative strengths, design weaknesses and available opportunities. Their ultimate aim is to contribute to global design culture through advocating and highlighting good design.

See how each country stacked up here.

World Design Rankings