BECK’S NEW PACKAGING: A 360-DEGREE CAMERA THAT FITS INTO THE BOTTLE CAP

Beer brand Beck’s and BBDO Germany have come up with a clever way to hide technology into its products that doubles as a bit of free promotion.

The team created a tiny camera that fits on top of their beer bottle. The gadget sticks to iPhone cameras and uses a mirror which enables the user to film and view videos in 360 degrees before sharing them across social media. In addition to filming content, indeed, the lens also connects to Facebook’s app so that people can upload their clips. Meanwhile, Facebook also added a feature that lets users upload 360-degree photos for the first time.

So not only Beck’s is equipping consumers with new technology, but their idea is that people will also film some interesting footage using the cameras they provide.

“The basic idea is to provide an all-round view of those typical Beck’s moments shared with close friends,” the agency said in a statement. “Unfortunately, attempts to capture these moments on mobile phone videos just cannot compare.”

It’s not the first time that Beck’s has tweaked its packaging in unusual ways. Last year, the brand created a wrapper for bottles that encourages people to scratch off aluminum.

Unfortunately, the special edition is not available in-store. Beck’s Facebook fans will have the chance to win a CapCam via a competition on the social network.

Check out the video of Beck’s CapCam below:

Sources:

http://www.adweek.com/news/technology/becks-created-360-degree-camera-fits-beer-bottle-cap-171918

http://petapixel.com/2016/06/10/special-edition-beer-bottle-comes-360-smartphone-lens/

THE MOST CREATIVE ICE-CREAM PACKAGING DESIGNS

Nothing’s like a scoop of ice-cream on a hot summer’s day!

We all love it – it is the yummiest of all sweet treats. The best things about ice-cream is that it comes in a variety of different flavors, which means that everyone can have the flavor of their choice and enjoy this cold and sweet delicacy. No matter what you like, there’s an ice-cream flavor out there for you!

Ice-creams are not only delicious; they are also very attractive to look at, as they are colorful and often beautifully decorated to make the presentation even more eye-catching! And what can make ice-creams even more attractive is its packaging design. As with other products, it needs to be beautiful and innovative. Other than that, it also has to be able to maintain the consistency of ice-cream in order to make it more durable.

Even though ice-cream packaging is almost always very colorful and lively, this is not enough! Designing a product with creative and innovative packaging is essential to maintain the product on the market. Ice-cream with outstanding packaging will make people buy it not only because it is good, but also because it looks nice on the shelf.

Many talented product-packaging designers out there are doing a great job in creating brilliant and eye-catching ice-cream packaging designs. In this article we will be showcasing a collection of them. Are you ready to get inspired?

Joe’s Ice Cream by Unreal

Briolla Ice Cream by Kroll Design

Amy’s Ice Cream by Eric Timmerman, Hector Guerra and Misa Valenzuela

La Strada Gelato by Evelin Bundur

Gorge’us Ice Cream by Matt Barber

Landor Ice Cream – Eureka! by Helen Wilson

Gelatovino Wine Ice Cream by Lucas Richter


Fonduella Ice Cream by WJ Jake

OISHII Ice Cream by Yuka Toyama


The Fresh Market: Gelato & Sorbetto by Julie Wineberry


Alphabet Scoop Packaging by Rebecca Lim


Love Creamery via Fancy Ferret


Italia Ice Cream Bars by Studio Fernanda Schmidt

Jude’s Ice Cream by Matt Yeo


Awfully Nice – Guilt-Free Ice Cream by Calum Middleton


Glacé Ice Cream by Nathaniel Cooper


Sources:

http://www.thedieline.com/blog/2013/6/18/25-refreshing-ice-cream-packages.html

https://blogof.francescomugnai.com/2013/05/sweet-frozen-fun-40-ice-cream-packaging-designs/

SINGLE-SERVE PACKAGING BECOMES A LIFESTYLE

“One” has become the most convenient number for food packaging.

Single-serve food and beverage packaging continues to gain popularity as snack products and single servings of meals are becoming more prevalent in the food and beverage landscape.

But why does single-serve packaging matter? For food and drinks, issues like convenience, dietary awareness, freshness and reducing waste are core drivers. A growing range of eating and drinking occasions – at work, school and in transit – is part of the mix, too. This packaging option indeed offers convenience to individuals with a packed schedule and constantly on the go.

In addition to this, single-serve products provide health and wellness benefits many persons are looking for. Portion and calorie control are much easier for on-the-go consumers to calculate, which is simply comfortable.

“It’s a lot about convenience, including both portability and on-the-go functionality”, says Brian Wagner, Vice President of Packaging Technology Integrated Solutions for HAVI Global Solutions. “Portable means I can take it somewhere else to consume. On-the-go means I can use it while I’m moving,” he explains. Thus, single-serve packs often need to be small enough to fit into a pocket, backpack or purse and tough enough to survive the rigors of those environments.

‘The Evolution of Eating’ report from Acosta Sales & Marketing shows that 61% of grocery shoppers believe reading food labels while they shop is very important to their health and wellness. That level of label scrutiny, together with the FDA (Food and Drug Administration)’s proposed changes to the Nutrition Facts label, may inspire brand owners to introduce even more single-serving packs as consumers gain greater awareness of exactly how much of everything – calories as well as nutrients – are in a package of food.

“As it becomes more evident and obvious on a label that there are potential negatives associated with whatever I’m buying, I can envision companies rightsizing [or] downsizing their packaging,” Wagner says.

Single-serve and miniaturized packaging is getting more and more popular with regards to not only the food and beverage but also the health and beauty industry. As a matter of fact, consumers’ desire for variety, affordability and, again, on-the-go convenience and portability are paving the way for more miniaturized packaging.

TSA (Transportation Security Administration) regulations require mini personal-care packaging for air travelers with carry-on luggage. And even day-trippers and commuters, for practical reasons, prefer small, lightweight products and packaging. Nobody willingly throws a full-size bottle of hand sanitizer into his or her bag, whether going to the gym or crossing an ocean.

Sources:

http://www.packagingdigest.com/packaging-design/mini-and-single-serve-packs-prove-less-is-more150417

http://www.epilabelers.com/the-rise-of-single-serve-food-and-beverage-packaging

 

ECO-WARE MADE OF LEAVES ONLY AIMS TO REVOLUTIONIZE PACKAGING INDUSTRY

For Leaf Republic, a German company based in Munich, it all started out with a vision: outdoor tableware, as renewable and biodegradable as a leaf falling from a tree. The company’s dream was to create completely sustainable and biodegradable items in response to plastic waste pollution caused by packaging. After years of prototyping, they came up with a disposable material fabricated entirely out of leaves.

The project is currently undergoing a funding campaign: their goal is to raise 50,000 Euros to make these eco-designs available for us all to enjoy.

Aside from funding, Leaf Republic explains that the main goal of the campaign is to raise awareness for sustainable packaging and to shift the dependency on oil-based plastics in our daily life. “We want to protect our environment and use its limited resources in a different way”, they explain.

The Motivation

‘We are lucky to have healthy, intact forest just around the corner of our office. But sadly, reality looks different.’ – Leaf Republic says. Every 2 seconds, woods of the size of a soccer field are cut down. These amounts sum up to 13 million hectares of wood every year, which are deforested for producing pulp out of them. It actually equates the size of England! On the other hand, we are facing ever-growing mountains of garbage: more than 1 billion tons per year, equaling the size of the Mount Everest.

‘We are drowning in garbage of paper and plastic, and we are over-using our resources. That’s the main reason why we decided to try and change this.’ – they add. ‘We spend only a brief moment on this world. Everything we own is only temporary. What really counts is what we create, our actions and our decisions. They last forever.’

What is their approach?

They focus on food packaging and one-way dishes. Their claim: outdoor tableware has to be fully renewable and fully biodegradable. After years of designing, prototyping and testing, they’ve succeeded.

The team has now developed a whole series of packaging and tableware using pressing machines to sandwich a middle layer of leaf paper in between two layers, which are composed of leaves stitched together with palm leaf fibers. No plastics, adhesives, chemicals or additives of any kind are added to the product. The materials are pressed together in a mold and the outcome is a design that, despite its natural construction, is both waterproof and durable.

The leaves used in the designs are sourced from a wild creeper plant collected by villagers in Asia and South America.

Once used, the material takes only 28 days to decompose and return back to nature, a massive improvement from toxic packaging such as a plastic bottles, which take 450 years to completely degrade. Alternatively, the eco-ware can be stored for reuse if they were originally used to serve dry foods and snacks.

Leaf Republic has a small-scale manufacturing facility in Germany but they are looking to scale up production with crowd funding. They hope to begin mass distribution of their tableware and packaging.

In today’s world, people rely heavily on plastic packaging. ’Packaging is a part of our daily lives,’ says Leaf Republic, ‘there has always been packaging and there always will be.’ The food industry in particular is responsible for a high percentage of plastic packaging production. Most of it goes directly to waste. Seeing how we cannot avoid it, the question then becomes: how can we make this need manageable and reduce its negative impact on our environment?

Leaf Republic designed an answer. They are determined to make a stance and engineer change through original thinking.

‘Revolutions are not started by a market leader, but by lateral thinkers following a clear vision’, they explain, ‘not to work within the system and to accept the standards as given, but to change the system and to set new standards’. They see themselves as setting these new parameters.

Their plates get you ready to enjoy a picnic outdoors with the knowledge that you are doing little harm to the natural environment. Leaf Republic’s unconventional design is sustainable, fair, compostable and very green (literally).

Click on the link below to watch the video of the production process:

http://leaf-republic.com/media/

Sources:

http://www.eleven-magazine.com/2016/06/20/leaves-plates/

https://www.kickstarter.com/projects/643319217/beleaf

Our favorite Food & Beverage Packaging of 2015

Last October the World Packaging Organization WorldStar Awards 2016 were held in India. This is an event in which packaging competes in terms of innovation and execution.

Within the Food & Beverage Packaging category, we selected our own favorites from the FoodProductionDaily’s top 20 pick.

 

F&B Convenience Packaging: top 2

These 2 packaging solutions stood out thanks to the ingenious convenience they offer.

Can-tableware-integrated-design-China_dnm_gallery

 

 

Can & tableware

The spoon is designed as part of the can’s cover, thus making it simple, convenient and easy to carry along. There is no need to bring your tableware with you anymore and it also reduces the waste usually made by disposable tableware.

 

 

 

 

FLP0715_CoverStory_slide3

 

E-Z SnackPak

This is an innovative single-serve snack pack. The tetrahedron shaped pouch transforms into a serving tray upon opening, thereby making the content easily available.

 

 

 

 

F&B Attractive Packaging: top 2

The next 2 concepts stood out thanks to their decorative and eye-catching packaging design. Because of the attractive packaging, the products could even be offered as gifts.

5499691475

 

 

Cadbury Glow Mondelez International

A luxurious sleeve wraps around the golden box. Once removed, dual hinged doors open up to reveal the individually wrapped pralines that are delicately placed inside. A deluxe experience!

 

 

 

 

The-Prosperous-Emperor-Thailand_dnm_gallery

 

 

 

 

Prosperous Emperor

This eco-friendly packaging is made from recycled and FSC certified paper. The fan-shaped, colorful design makes it a perfect gift, especially for the upcoming Chinese New Year. There are handles to carry it around easily. It is decorated with a traditional pendant.

 

 

 

 

 

 

Beverage Packaging: top 2

We selected the following 2 beverage packaging solutions because of their striking bottle shape that makes them stand out of the lot.

Drinkfinity_1 72 dpi

 

Drinkfinity PepsiCo

Discover these innovative pods to get your daily vitamin dose. This packaging makes it possible to have a dual liquid and powder system, compatible with a stylish reusable plastic bottle.

 

 

 

 

Sirma-ice-tea-Turkey_dnm_gallery

 

 

Sirma ice tea

The bottle “grows among the leaves”, bringing our attention to the label of this elegantly shaped bottle. The cap color is aligned with the beverage’s color, putting the packaging in harmony with the content and showing its content thanks to the transparency of the glass bottle.

 

 

 

 

F&B Technology Innovation Packaging: top 3

The following 3 packaging concepts struck us as very innovative considering the original packaging technology that is used here.

Corky-Cup-Israel_dnm_gallery

 

Corky Cup

Coated with real cork, the plastic cup becomes hermetic, as cork has a high thermal insulation ability (it has anti-slippery properties as well).

 

 

 

Packaging-for-Jianzile-Enzyme-China_dnm_gallery

Jianzile Enzyme

This environmentally friendly packaging is made of integrated kraft paper and a honeycomb paper core that adjusts to the curved shape of the primary packaging. The unvarnished colors reflect the traditional manufacturing features. The packaging is compressible, thus saving space and reducing costs during transportation. The packaging increases the product’s resistance to shocks as it can absorb certain hits.

 

 

 

Valio-Eila-Cream-pudding-ready-to-eat-dessert-pack-Denmark_dnm_gallery

 

 

Valio Eila Cream pudding

This ready-to-eat dessert pack is a convenient click-solution for easy serving. The pack is cleverly constructed: open the package, turn it upside down, click 3 times to loosen the vacuum and lift the pack to discover your dessert with sauce poured over it.

 

 

 

 

 

Source: FoodProductionDaily

Innovative pizza boxes

“Let’s order pizza!”: who hasn’t heard that one before ?

But behold, a new generation of pizza boxes might see the day. Those innovative boxes can have different advantages – some are more convenient, others are better recyclable, or some might even feature a second purpose.

 

1st innovation: Pizza Hut’s Triple Treat Box

This monster box has 3 “drawers” which can hold 3 pizzas (or desserts) conveniently.

kfjk

Comfortable delivery and attractive packaging make your stay-at-home dinner even more enjoyable.

Find out more about it here: http://www.thedieline.com/blog/2015/11/12/pizza-hut-introduces-the-triple-treat-box.

 

2nd innovation: GreenBox

Turn your pizza box into 4 platters and a storage unit. You don’t need to look for plates to serve your pizza slices on anymore and there is no more need to do the dishes afterwards. And if you have some leftover pizza, just fold this innovative box into a storage container.

Snip20150820_3 Snip20150820_4

Find more information about it here: http://swedbrand.com/blog/the-pizza-box-of-the-21st-century/ or watch the following video.

 

3rd innovation: Turn your traditional pizza box into a laptop stand

With some creativity and handcraft you are able to give your pizza box a second life by creating a laptop stand out of it.

tumblr_mlfs6a2PhE1s8ou8so1_1280

You will even have a hole in the box where your charging cable can pass through so that it doesn’t get into your way.

Find out how to do it here: https://www.behance.net/gallery/Laptop-stand-made-of-a-pizza-box/5580265.

 

4th innovation: Turn your pizza box into a projector

Give a second life to your pizza box by using it as a projector to watch a movie while enjoying your pizza.

landscape-1432917742-pizzahutbox-1080x641

There are even 4 different design depending on the movie genre you are watching: drama, action, horror or sci-fi. Delivered along with the pizza and the box, the lens is inserted in the box; just add your phone and enjoy !

Find more information about it here: http://www.packagingoftheworld.com/2015/05/pizza-hut-block-buster-project-box.html or watch the following video.

 

 

Who knew that when receiving your pizza delivery, the box could be just as exciting as the delicious pizza it contains?

 

While pizza boxes are sometimes made out of recyclable materials, we are facing the problem that if they have grease stains on them, they are no longer recyclable. So let’s make the most out of those boxes!

Packaging: the after-math

We promote packaging to be beautiful, attractive and representative of the company that sells the product it contains. But what about the afterwards? What happens once the packaging has fulfilled its purpose, has attracted the customer and is not needed anymore?

 

The photographer Gregg Segal did a series of portraits of people with the garbage they accumulate in the course of a week, called “7 Days of Garbage”, to capture an overview of the garbage – including packaging – we leave behind once we no longer need it.

 

Michael, Jason, Annie and Olivia

 

Just like Justin Gignac and his “NYC Garbage” work, Segal used garbage to create art. By photographing people and families lying in the trash that they accumulated in one week’s time, a powerful message is sent out. “Hopefully [it] causes some people to think a little bit more about what they’re consuming. […] Obviously, the series is guiding people toward a confrontation with the excess that’s part of their lives. I’m hoping they recognize a lot of the garbage they produce is unnecessary”, Gregg says.

 

John.

 

Let’s come back to packaging. Segal declares: “I think they didn’t want to include really foul stuff so it was just packaging stuff without the foul garbage.” Packaging is set out to be attractive and convenient; once it has succeeded and the product has been bought, most packages are thrown away. What can we do to decrease the amount of packaging we throw into our garbage? The packaging could be reusable, auto-destructive (like compostable items) or non-existent in the first place.

 

Alfie, Kirsten, Miles and Elly.

Dana.

123

 

Sources: Gregg Segal, Slate

 

Dove and Red Bull adapting their products

Last month, we mentioned how important it was for Western brands to adapt their products when introducing them to a new country/culture like China.

Today we are going to look closer at two examples of adaptation: Dove and Red Bull.

 

  • Dove: adapting the name

Dove is a chocolate brand made and marketed by the Mars Company. It is interesting to note that Dove is sold as Galaxy in the United Kingdom, the Isle of Man, India, Indonesia, Ireland and the Middle East.

 

galaxy

 

Why does the name change depending on the country? Galaxy was launched in the UK in the 1960s and Dove was a US chocolate brand which Mars acquired in the 1980s. After the take-over the Dove brand was re-introduced to the US (as part of Mars now) in 1991 and subsequently entered other new markets too.

 

  • Red Bull: adapting the packaging

As mentioned in our previous blog post, the colors of the packaging can be among the factors that are subject to changes in order to adapt a product to a new market. Different cultures react and respond to their environment in different ways; for example, the color red is well perceived by Chinese people but not so the color white. This is why Red Bull adapted their cans by using gold coloring instead of blue.

 

red bull

Packaging in China for Western brands

Two weeks ago, our director Chris Magnusson covered the topic of packaging in China in an interview at the 2015 Scanpack Fair in Sweden.

 

There are many structural and graphic considerations that Western brands must take into account when packaging for China. The culture places a high degree of importance on packaging design and differences between China and the West need to be acknowledged. Many companies think it is easy to enter China with a luxurious, attractive pack but that’s just not true. The competition is fiercer than ever and Chinese companies have gotten much better at developing their own brands and growing their expertise.

 

As an international company, you need to have a plan and strategy before you enter China with your products. Different aspects need to be considered and tailored to the market: for example, there is an ever-growing importance of digital expression in packaging design in China, such as the implementation of QR codes. Wechat, a mobile app, is a huge marketing tool in China. An increasing number of international companies put more value and effort in packing design before entering China. We see that more western companies want to have specific packaging to make their brand stand out.

 

The simplest thing a brand can do is to provide a Chinese translation of the brand name which consumers can easily pronounce and remember. Many international brands have already adopted Chinese brand names followed by Chinese typeface as part of the logo to better communicate to the market.

 

Importance of adapting the company name.

 

Here are some examples of big brands who chose Chinese names that have resonated with the public. Some are phonetically similar to their English names, while others are completely changed:

Tide — Taizi, “gets rid of dirt”

Reebok — Rui bu, “quick steps”

Nike — Nai ke, “enduring and persevering”

Colgate — Gao lu jie, “revealing superior cleanliness”

Marriott — Wan hao, “10,000 wealthy elites”

Citibank — Hua qi yinhang, “star-spangled banner bank”

Heineken — Xi li, “happiness power”

Pentium — Ben teng, “galloping”

 

More in-depth example: Coca Cola

In the early days of Coke’s introduction in China, shopkeepers advertised the drink using characters that sounded similar to “Coca-Cola” but had nonsensical meanings such as “wax-flattened mare”. Nowadays it is called ‘Kekoukele’, meaning “tasty fun.” Not only does it sound like its international name, but it has a meaning that personifies the Coke brand.

 

But how does packaging need to change for Chinese customers? Chinese consumers like brands that closely interact with their lives. It’s particularly important to consider the logo, typeface, colors and shape of the packaging. For example, the color red is perceived well for Chinese people but not the color white. You need to know the cultural differences of the target-group you want to target.

 

Example of Nutella celebrating Chinese New Year :

nutella

 

Before entering a new market and branding your products you need to do your homework – whether it’s in China or any market! For every new country you enter you need to have a well-written strategy, cultural knowledge and competitor analysis. A big mistake from the beginning of the launch can kill your brand in the consumer eyes. With grounded awareness and a brief you can start to look into the structural and graphical design of the packaging for the specific market.

 

More in-depth example: Santa Rita

Santa Rita box_small3

We developed two-bottle gift packaging for Santa Rita. They wanted their packaging to stand out on the shelves and be attractive to Chinese consumers. Besides being innovative on the shape of two triangles, the colors were adapted as well. For the graphic design, the colors red and gold were chosen to represent China’s national colors. Furthermore, the outline of Santa Rita’s Royal Crest was cut out of the packaging to make it stand out from the bottle’s label.

 

As mentioned before, competition is huge, and as more Chinese brands attain knowledge and enter the market, you need to have something that sticks out in the shelves, articulating your brand values and the quality of the product inside. Sometimes it can be good to put your flag on the packaging to set the standard. West European brands, like Germany, particularly use their flag on the packaging in China as it resonates well.

 

839949591925754282 631200991111032133 153462781000000007

 

Sources: Harvard Business Review, Business Insider, Marketing-Interactive, The Silk Initiative

Elegantly bottled up canal water

Designer Glenn Doherty and copywriter Tom Ormes, working at the creative agency Iris, have came up with an original idea of how to celebrate Amsterdam’s 400 year anniversary of its famous canal in 2013. Sold in a set of 4 bottles, Amsterdam canal aqua is sold for 50 ($70) and is filled with water sourced directly from the city’s waterways. The water was taken from various famous canals — the Prinsengracht, Keizersgracht, Herengracht and Singel; a QR code on the reverse shows the exact location the water was drawn from. Furthermore, each of the limited-edition bottles tells a story about the canal’s history.

 

images

 

The set of four beautifully designed bottles is thought to be kept as a souvenir from Netherland’s capital. The creators wanted it to become an art piece, thus much effort was put into the design and packaging of the glass bottle. Regarding the design process, they looked into incorporating icons from the city, like Amsterdam’s bridges; the label’s final result ended up in keeping the most sober design, as “the simplest was the best”.

 

Amsterdam aqua

 

A supplier that could burn the label into the glass bottle made it more tactile and feel more crafted. This set of vintage style souvenir bottles look like a set of luxurious drinking water bottles (until you go more closely and see the sediments of the canal water).

 

 

 

Source: Pop-Up City