“Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.” ― H. Jackson Brown Jr.

A lot of people in our society tend to be hyper-productive. Those who scurry from task to task, always checking e-mails, organizing something, making a call, etc. The people who do this often think that “staying busy” means you are working hard and therefore you are going to be more successful. While this belief may be true to an extent, it often leads to mindless “productivity” — a constant need to do something and a tendency to waste time on menial tasks.

Instead of being robotic in how we approach tasks, we should always ask ourselves if something could be done more efficiently or eliminated altogether. Managing our time isn’t about squeezing as many tasks into our day as possible. It is about simplifying how we work, doing things faster, and relieving stress.

Maybe it has always been like this, but the advent of social media has allowed everyone, everywhere, to talk about how busy they are in a much more visible forum. It seems like we all have a million projects on our plates, and that we can’t see the light at the end of the tunnel.

Now sure, maybe you have been saddled with so much work recently that you are feeling the walls closing in on you; you can’t sleep and get irritable when you see people talking about the vacation they’re about to go on. But for the most part, we use this facade of busyness as an excuse to get out of pretty much any commitment that is no longer convenient.

Whether we want to skip out on dinner plans, miss our trip to the gym or look for sympathy on Facebook, telling people that we’re endlessly busy seems to take precedence over actually doing anything. If we can convince other people that we are too busy to take part in something, then we can keep convincing ourselves that we are too busy to do it.

No matter how busy we are, or we pretend to be, we all need rest and little vacations, and that doesn’t mean that everyone who takes time to relax and turn their brain off occasionally is lazy. But realistically, most people have about 40 hours of free time a week. And even if you are one of the outliers and you are actually so busy that you can’t pursue the things in life that would make you happy, then it is time to figure out how to change that.



Even if you think that you were not born with that creativity flame, the good news is that you can harness the power of creativity. Like any other skill, creativity needs to be developed. It is such a crucial skill: it enhances problem solving, makes you more persuasive and a better leader, puts a smile on your face and, ultimately, it will bring you the product or service which will make the world a better place.

A way to enhance your creativity is challenging yourself, finding ways to be more creative! Good examples could be using your camera, baking a cake, writing a blog post, doing something special with your hair, painting your house walls, giving a creative compliment to someone, playing new games, reading the newspaper… Being creative is so much fun and it keeps the excitement alive.

When we look at packaging, we see such a vast field for creativity applied. A supermarket is a huge display for creativity. However, it is not easy to stand out in this very competitive field. If you are contributing with healthy nuts, for example, how can you make a difference and win more and more consumers? The answer, as usual, is creative packaging. Nuts are very easy to carry around, they usually come in pouches, and the printings outside can be of any type. Even better if they are cute cartoon faces that will put smiles on everyone’s face. Geometrical shapes, sophisticated boxes or quotes are other ways to bring creativity to nuts!

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Written by

Henar Cabrera


“Minimal” is a term each designer uses on a daily basis. It is characterised by the use of simple or primary forms or structures, especially geometric or massive ones. From artisanal boutique to superstores, the trend for Minimalist Packaging Design continues to pick up pace and has now become a worldwide tendency. This concept has become a trend that is associated with clean, focused, and simplified design. Enjoy a little simplicity with these 10 minimalistic package designs.

Mandarin Natural Chocolate bars by Yuta Takahashi

Yuma Takahashi’s packaging design for Mandarin Natural Chocolate takes Minimalism to the extreme. It features an almost entirely white wrapper, with lettering in a simple black serif font and a line of 10 dots to subtly indicate the chocolate’s intensity.

Organic extra virgin olive oil bottle by Alex Theodorou

By Evolve’s Alex Theodorou designed the company’s organic extra virgin olive oil bottle to be elegantly minimal for one key reason – so it would last. His hope was that consumers would reuse the glass bottle as a pourer even after the initial supply of oil was gone.

Leo Hillinger wine bottle by Zaha Hadid

Zaha Hadid’s bottle for Austrian winemaker Leo Hillinger has a concave indentation that matches the curve on the back of the bottle. With no traditional label, the bottle’s minimal branding is limited to fine lettering on the neck of the bottle.

Strike Matchboxes by Shane Schneck and Clara von Zweigbergk for Hay

American product designer Shane Schneck and Swedish graphic designer Clara von Zweigbergk disposed of the usual branding on matchboxes to create their packaging for Hay, a Danish furniture company. Instead, the Strike Matchboxes give prime position to the striking surface, which is normally squeezed onto one side of the box.

Just in Case by Menosunocerouno

Mexican branding company Menosunocerouno faces the apocalypse in Minimalist style with this survival kit. Although it is packed full of items – including chocolate and hard liqueur – the design of the kit is simple and consistent, with everything wrapped in yellow and black.

Spectrum CD packaging by Spread

Tokyo design studio Spread used industrial materials to create this minimal CD packaging design for Japanese band Soutaiseiriron and American producer Jeff Mills’ track Spectrum. The light weight and lack of a CD jacket were intended “to convey deep consideration for the musicians’ work and the presence of the object itself.

Juices Packaging by The Juice Cleanse

The Juice Cleanse is The Juice Truck’s latest product. The brand imagery was created to highlight the core ingredients and freshness of the juices with distinct style and colour for promotional and brand material.

Organic Pasta Packaging by Harmonian

The Greek food company Harmonian opted for a design which conveys harmony and balance, as well as mathematical perfection through the spindle shape. Using Lucio Fontana’s famous Tagli (slash) pieces as additional inspiration, they designed simple white surfaces (packages) which are distinguished by the illusion of a cut.

Tea minimalist packaging by Zen Tea

The pastel color palette reflects the peacefulness the designer of Zen Tea wanted to convey. Tea embodies peace and harmony. After removing the minimalist part of the package (a metaphor for peace), we find a clear pattern on the packaging (a metaphor for harmony). The Pattern design consists of a doily, leaves and characteristic elements for each taste of tea.

Lipstick Packaging by Aschen and Voss 

A line of cosmetic packaging designed for Swiss newcomer Aschen and Voss, the packaging and identity seeks to combine the clean pharmaceutical heritage of Switzerland, as well as the formulation of the product, with a modern, cosmetic brand that appeals to the sophisticated urban shopper.


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Say goodbye to the boring brown pizza box. Pizza Hut, the famous American restaurant chain, is turning these greasy pieces of cardboard into a game board.

Starting from next month, the company will serve its medium pizzas in a Flick Football Field box. The design features a football field that is printed on top, and contains detachable goal posts, football triangles and a scorecard.

Flick football is a tabletop game traditionally played with a piece of paper that has been folded into a small triangle. Players flick the “football” back and forth across a table. They score points based on where the football lands.

“We know our fans enjoy a little competition and we’re happy to provide a platform that lets them get in the game in a whole new way,” David Timm, Pizza Hut’s chief marketing officer, said in a statement.

Customers are invited to share videos of their flick football skills for a chance to win free pizza from the chain’s $5 Flavor Menu. Prizes will be awarded weekly based on different challenges posed by Pizza Hut.

The American ‘pizza giant’ is no stranger to unconventional cardboard pizza box promotions. Last August the company debuted a DJ deck box in the U.K.

Pizza Hut launched the world’s first fully working DJ turntables created entirely from one of their pizza boxes. The playable platter allows hungry wannabe DJs to spin tunes while enjoying a slice of the cheesy Italian delicacy. It has been created in conjunction with printed electronics experts Novalia. It features two decks, a cross-fader, pitch volumes, cue buttons and the ability to rewind music.

The playable DJ decks sync via Bluetooth to the user’s smartphone or laptop with pro DJ software such as Serato.

DJ P Money and Rinse FM’s DJ Vectra, recently showed off the playable pizza box’s musical capabilities. “It takes a little while to get your head around the fact you’re controlling a mix through a cardboard pizza box but it’s crazy just how responsive and sensitive the controls are,” said DJ Vectra.

Kath Austin, from Pizza Hut, stated: “Music and food is the ultimate combo – we know our customers love listening to their favourite tunes over a pizza and we’ve now given our collection customers the chance to combine and enjoy the two in the most innovative way.”

Enjoy DJ Vectra playing with the pizza box:


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Shoe brand Camper and fashion brand Ally Capellino have developed prototypes for Pinãtex creator Carmen Hijosa

New material company Ananas Anam has developed an innovative, natural and sustainable non-woven textile called Piñatex™, made from pineapple leaves fibres. Piñatex has evolved from seven years of R&D to create a new material that provides an animal-friendly alternative to leather.

The company was created by Dr Carmen Hijosa. Her journey began in Spain, but her career has taken her across the globe during the past 15 years. She worked in both the design and manufacture of leather goods for many years, before going to the Philippines to carry out further research into the development of products made from natural fibres. The breakthrough happened when she realised that she could make a non-woven textile, a fabric bonded together without knitting or weaving from the long fibres found in pineapple leaves.

London-based studio SmithMatthias has designed a bag and iPad case from Piñatex

Piñatex utilises waste taken from pineapple plantations in the Philippines, with local factories separating the strands and felting them together into a non-woven fabric that can be used for clothes, footwear or furniture. An estimated 40,000 tonnes of this pineapple waste is generated globally each year.

Around 480 leaves go into the creation of a single square metre of Piñatex, which weighs and costs less than a comparable amount of leather.

The fabric is breathable and flexible, and can be printed on and stitched. It’s also available to purchase on a roll, avoiding the wastage caused by irregularly shaped leather hides.

Fashion brand Ally Capellino created prototype products made from the fabric

Currently the material includes a non-biodegradable protective top layer for durability, although the company is working towards a natural alternative that would make the fabric fully biodegradable.

Belgian-Lebanese designer Mayya Saliba made a handbag from the fabric, which also featured in the graduate exhibition at the Royal Academy of Art 

Piñatex harnesses advanced technologies to create a totally sustainable high performance natural textile, and while discovering the possibilities of pineapple fibre and partnered with local weavers to experiment with transforming it into a mesh.

Piñatex not only creates a vibrant new industry for pineapple growing countries, but also provides new additional income for local farmers.

Local factories in the Philippines separate strands and felt them together into a non-woven fabric

Piñatex fibres are the by-product of the pineapple harvest: no extra land, water, fertilizers or pesticides are required to produce them. The company also involves a patented pending technology that protects both the process and the finished material; no pineapples are therefore harmed in the making of Piñatex.

Hijosa, the founder of the company, showed prototypes by shoe brand Camper and fashion brand Ally Capellino in 2014 as part of a PhD graduate exhibition at the Royal College of Art. Moreover, she was the recipient of the Arts Foundation’s 2016 Award for Materials Innovation.

Pinãtex can be purchased on a roll, avoiding wastage caused by irregularly shaped leather hides




Sand-made packaging re-establishes the ritual of discovering a gift and the concept of sustainable packaging.

This particular packaging, created by Alien and Monkey, a design workshop by Daishu Ma (writer and illustrator), and Marc Nicolau (industrial designer), isn’t one to be expected. It is indeed designed to house not only a small gift, but also a product that is not created by man, but by sea. Their packaging for sand is quite unique as it borders between art and design worlds, using the product it contains as the substrate and transforming it into a solid cinder block-like shape.

When you open it, you have the feeling of breaking into the structure, like cracking an egg. Knowing that it can never return to the state it once was in, introduces a whole new experience for the user.

“As an answer to the increase of waste in modern society, once our sand packaging has fulfilled its purpose, it can be broken down to sand and disposed directly back to the environment. Our hand made sand packaging design explores ritual and psychologies behind the process of discovering a gift.” – Alien and Monkey.

The gift is sealed inside this sand packaging, and by breaking it, its hidden content can be revealed. According to the creators of this unique packaging, destroying it during its opening provides a sensory experience and creates a long-lasting memory for the person who discovers the gift.

Daishu Ma and Marc Nicolau employed traditional ceramics techniques and a touch of alchemy particles of sand, mixed with other natural minerals, and then compressed and dried them. This material does not contain any resin or glue and therefore it is 100% ecofriendly.

“Because sand is a locally available resource nearly everywhere on our planet, it can be made where it’s needed, reducing the need for shipping.”



Nowadays, most businesses are making efforts towards eco-friendly packaging. It is really important for companies to adapt to an environmentally friendly packaging because this way they let their consumers know that they care about our planet, not just about making money.

Many customers become frustrated with packaging. The more you give them, the more effort they will need to get rid of it. And separating it into different recycling bins isn’t always an option either. So it is time businesses started to think about what they can do to be kinder to the environment with their packaging. The question is how to do that? Let’s have a look at an innovative packaging design that turned heads at Lexus Design Award 2016.

Lexus Design Award 2016

Lexus Design Award is an annual design award, which aims at supporting young talents, and it is organised by Lexus International in Milan. The Grand Prix winner is usually announced at the Lexus Design Event during the Milan Design Week.

At this year’s Award, designers thought outside the box and dove straight into… the sea! A prototype-packaging product made of seaweed impressed everyone. It was created as an alternative to plastic and won the award for emerging designers.

The design is called Agar Plasticity, and it displays the possible usefulness of agar for packaging design. The winning team is made up of three Japanese designers together known as AMAM, who, during the development of their project, have been mentored by the designer Max Lamb – who is also renowned for his experimental work with materials.

What is agar?

AMAM firstly wanted to create a concept that used mouldable agar material as it could create a packaging form that would be environmentally friendly. As well as being biodegradable, agar is a sustainable raw material.

The AMAM prototype substitutes plastic for agar as packaging. Agar can be found in multiple types of marine algae. The team used red seaweed (above), which is abundant in source and can be collected easily. Agar-based material dissolves in boiling water, leaving no residue.

In the future, Agar is set to replace traditional disposable plastic material such as shopping bags. Unlike glass and paper, plastic simply cannot be recycled infinitely. Plastic has an estimated life cycle of 500 to 1,000 years, a vast comparison to agar’s dissolvable quality. This is why agar is so appealing!

The designers were short-listed in November 2015, and have been pushing the boundaries ever since. The group even sent an agar box, which contained a perfume bottle, from Tokyo to Milan.

“We want to completely replace plastic products, but in the timeframe we had – we couldn’t really industrialise the material,” said the AMAM team. “We hope that the backing of the Grand Prix winner of the Lexus Design Award will help us to get some contacts from the industry.”

Kosuke Araki, Noriaki Maetani and Akira Muraoka all studied product design together at the Tama Art University, and joined forces to form AMAM in 2015 after Araki and Maetani completed the MA Design and Interactions course at London’s Royal College of Art.

Lamb chose to work with the team as part of the Lexus competition process, after selecting AMAM’s proposal from a long list of 40.

“It is probably the most pragmatic project there was,” he told Dezeen after the awards ceremony. “It was the one that had the most genuine ambitions, and the most genuine desire to solve a problem – and that is the overconsumption and the over disposal of non-biodegradable synthetic materials.”



With Modobag, travelling will never be the same again! According to many, this invention will indeed change the way the world travels.

Next time you need to take a plane, instead of lugging around your heavy suitcase, let your luggage do the work of carrying you around. The Modobag is a revolutionary piece of motorized carry-on luggage: with 2000 cubic inches (=50 cubic metres) of packing space, it can accommodate riders up to 260 lbs.

Chicago entrepreneur and avid traveler Kevin O’Donnell invented this innovative product. The idea struck him when he was pulling the kids on his suitcase at the airport, and wondered, “Why can’t we ride our luggage and get to where we’re going faster with less stress?”

He worked together with his motorcyclist friend, Boyd Bruner, to bring to life the vision of making travelling more functional and fun. And after obtaining the TSA (Transportation Security Administration) and FAA (Federal Aviation Administration) approval, Modobag was born.

The bag can travel up to 6 miles on a single charge, at 8 miles an hour. It is lightweight, and can easily convert from motor to pull-behind use. It comes with dual USB charging ports for your electronics and optional GPRS-GSM tracking. The black, boxy luggage also offers side pockets for easy access to all of your charging electronics, and a cushioned seat for your six-mile ride. And, at 19 lbs. when empty, you’ll definitely ride this bad boy around rather than carrying it.

So not only is Modobag incredibly functional and efficient, it is also fun!

According to the founder, once Modobag becomes your travel companion life will never be the same. Now you’ll have shorter commutes, always know where your belongings are, never miss tight connections, always have a fully charged phone, and never sweat catching a connecting flight! Modobag can resolve all of these everyday scheduling speed bumps that lead to a horrible travel experience and turn your day into a smooth ride.

Click on the video below to see how the Modobag works:



Galipette Cidre is a new entrant in the ever-expanding worldwide cider market. The cider, or also “cidre”, a spelling that only can be used when made in Northwest France under strict quality conditions, is made of 100% fermented apple juice. It is the pure nature of the product that builds the foundation also for the brand positioning, which is summarised in the expression PUR JUS, meaning pure juice in French.

Cider Supply Co. (CSCo), who developed the brand, saw a gap in the market for an authentic, unisex cider brand that is of best quality. The founding team draw its inspiration for the round shape of the packaging and label from the fruit itself as well as from an old apple crush that was used in Brittany and Normandy before electricity was invented. The colour of the amber logo in turn symbolises the unique colour of the cider that resides in the region of Northwest France.

Regarding the choice of the bottle, the team has had a crush on the empathic stubby bottle for a few years, even before launching Galipette, after seeing it in use by well-known Jamaican and Australian beer brands. The stubby bottle also had been the national beer bottle of Canada for more than 20 years in 1961-1984 during the golden age of Canadian breweries. When the discussion came to packaging, the choice was clear from beginning for CSCo. “According to our knowledge, Galipette is the only international cider brand that uses the stubby bottle, which gives us an edge in standout worldwide”, explains Michael Nordblom, co-founder.

Galipette will soon be available in selected European markets, China and North America.

Brand identity and packaging design by Werklig.

Follow Galipette on:

instagram @galipettecidre


Sales people are great contributors to the economy and they make the world a better place. A sales team has the products, services, knowledge, skills and passion to benefit society. Thanks to them we can enjoy wonderful things like a car or a laptop. Furthermore, they build the relationships with clients which nurture every company and its reputation. Thus, the sales team motivation is crucial for corporative success.

There are different kinds of sales people and they are motivated by different drivers. In order to further develop the sales force, we need to understand these differences and to learn how to reward each of them in the appropriate way. Sales directors are always looking for creative ways to motivate their teams. If you are one of them, the following infographic will give you the inspiration to keep your sales team in great shape!


Written by

Henar Cabrera

Alessandra Ruggeri