Packaging Innovations 2016 opens today!

Come and have a chat with us and meet some of the Swedbrand team members at the show in London today and tomorrow.

Visit us at our Stand – D22 – to see and experience the new developments made on one of our patented innovations, Touching Light – a shelf display that lights up when customers select a product from the shelf – in full effect!

Don’t miss out the chance to see our latest packaging innovations!

See you there!

Team Swedbrand



For a business to survive, it needs to be innovative, imaginative, and able to come up with ideas that are a little out of the ordinary. Here are some office design examples that should help to strengthen the creative environment. This way originality is encouraged and employees are enabled to generate new solutions for old problems.


Inventionland’s design facility has the right idea when it comes to cultivating a playful atmosphere. Its employees are lucky to work in the surroundings of pirate ships, castles, robots and faux caves, to name but a few.

  Inventionland staff are busy at work on this awesome pirate ship


If employees cannot brainstorm in an effective manner, their imagination and ideas may be hindered. That is why it is important to build a special office space where employees can share ideas and get inspired. In the newly built Twitter Headquarters in Singapore, creativity is everywhere. It is like walking into an artistic studio – you can find meeting rooms decorated with hand-painted lanterns, bird-themed wallpapers and Art Noveau tiles.


Employees need to be able to talk to each other and engage in genuine ways during the work day. For example, with no allocated desk spaces, the TBWA team in New York is encouraged to change seats each day for impromptu encounters and collaborations. These social innovations can cultivate bonding experiences for employees and improve office creativity.


Drab office spaces never inspired anyone to do anything great, so don’t stick to the norms when it comes to décor. Earlier this year Rapt Studio gave Adobe’s campus a brilliantly creative makeover. This video documents artist El Mac completing his spray paint mural.


The design also features an employee café, an NBA-sized indoor basketball court, a game room, a fully equipped gym, and interactive artwork inspired by Adobe’s products.





Tracy Sutton is a future-focused packaging innovation and brand sustainability consultant who runs her own business: Root.

Tracy founded Root to help thoughtful brands take advantage of the proven business benefits of sustainable design thinking.

With a degree in 3D Design for Sustainability and a wealth of experience in the packaging industry as a technologist, engineer and technical project director, she has seen first-hand how strategic innovation can reap both environmental and economic rewards.

The brand purpose

The company works with established and entrepreneurial brands to introduce innovation at every stage of the packaging life cycle. Driven by technical developments, market trends and holistic design thinking, Root helps clients meet the growing consumer desire for innovative and “future-proofed” packaging solutions that create desirable, ethical and profitable results.

Tracy Sutton chose to work with brands and designers because she loves the buzz of creative industries and she enjoys being part of the process of creating and growing brands.

‘Design is a powerful tool that when applied effectively can solve some of today’s complex challenges.’ – she says.

While governments remain latent in legislating within the sustainable design and packaging industry, brands are at the forefront of this mission. Whether driven by financial savings, increased sales or environmental factors, local and global brands are prioritizing sustainability. M&S, Unilever and Stella McCartney are amongst a growing number of brands, which understand that to sustain themselves in business and meet the needs of todays’ demanding consumers, they must improve the environmental credentials of both business and product.

Among the ambitious projects Root developed over the past years, clients such as Lurpak, Unilever, Starbucks, Innocent, Jamie Oliver, Eat, Waitrose, Duke of Delhi, and National Geographic stand out. 

Approach – Creative Sustainability

Creative Sustainability is Tracy’s unique methodology. It combines the power of effective branding with the principles and economics of sustainable design. She likes to work with ambitious brands because they understand that future-focused thinking can deliver real competitive advantage. This holistic approach considers packaging trends, manufacturing technologies, materials innovation, and decoration techniques alongside the realities of the life cycle as well as the supply chain to create a better future for brands.

Design strategy: minimise, simplify, clarify

Minimising right from the outset creates less impact throughout the supply chain. If less material is used for packaging at the beginning of the chain then less needs to be collected, transported and recycled. The key benefit here is that less material will cost less too.

Her simple design approach avoids overcomplicating things; adhesives, multiple materials and composite materials can often be avoided when a balanced creative solution to packaging design is achieved. At Root she works with brands and designers to create a clear and simple message for consumers to help them know how to recycle or reuse their packaging at the end of it’s life.

The Challenge 

By far the biggest challenge Tracy has to face is continually working to help people to shake off the assumptions and complexity surrounding ‘sustainability’ as a whole. Many consumers and clients believe that ‘environmentally friendly’ products are more expensive and substandard. Her aim is to shake off the old, ethical fundamentalist stigma attached to environmentalism and introduce an exciting and design-led approach and help clients save money.

The Future

Root is currently working with some well-respected universities to strengthen the curriculum around sustainable design and packaging design. They want to connect brands and students in a mutually beneficial way to give students interested in packaging a better chance of finding employment, and to help brands support young blood and gain fresh perspectives.

Click on the link below to check out some interesting videos about Root’s projects and strategies and for more information about its sustainable designs.



For Leaf Republic, a German company based in Munich, it all started out with a vision: outdoor tableware, as renewable and biodegradable as a leaf falling from a tree. The company’s dream was to create completely sustainable and biodegradable items in response to plastic waste pollution caused by packaging. After years of prototyping, they came up with a disposable material fabricated entirely out of leaves.

The project is currently undergoing a funding campaign: their goal is to raise 50,000 Euros to make these eco-designs available for us all to enjoy.

Aside from funding, Leaf Republic explains that the main goal of the campaign is to raise awareness for sustainable packaging and to shift the dependency on oil-based plastics in our daily life. “We want to protect our environment and use its limited resources in a different way”, they explain.

The Motivation

‘We are lucky to have healthy, intact forest just around the corner of our office. But sadly, reality looks different.’ – Leaf Republic says. Every 2 seconds, woods of the size of a soccer field are cut down. These amounts sum up to 13 million hectares of wood every year, which are deforested for producing pulp out of them. It actually equates the size of England! On the other hand, we are facing ever-growing mountains of garbage: more than 1 billion tons per year, equaling the size of the Mount Everest.

‘We are drowning in garbage of paper and plastic, and we are over-using our resources. That’s the main reason why we decided to try and change this.’ – they add. ‘We spend only a brief moment on this world. Everything we own is only temporary. What really counts is what we create, our actions and our decisions. They last forever.’

What is their approach?

They focus on food packaging and one-way dishes. Their claim: outdoor tableware has to be fully renewable and fully biodegradable. After years of designing, prototyping and testing, they’ve succeeded.

The team has now developed a whole series of packaging and tableware using pressing machines to sandwich a middle layer of leaf paper in between two layers, which are composed of leaves stitched together with palm leaf fibers. No plastics, adhesives, chemicals or additives of any kind are added to the product. The materials are pressed together in a mold and the outcome is a design that, despite its natural construction, is both waterproof and durable.

The leaves used in the designs are sourced from a wild creeper plant collected by villagers in Asia and South America.

Once used, the material takes only 28 days to decompose and return back to nature, a massive improvement from toxic packaging such as a plastic bottles, which take 450 years to completely degrade. Alternatively, the eco-ware can be stored for reuse if they were originally used to serve dry foods and snacks.

Leaf Republic has a small-scale manufacturing facility in Germany but they are looking to scale up production with crowd funding. They hope to begin mass distribution of their tableware and packaging.

In today’s world, people rely heavily on plastic packaging. ’Packaging is a part of our daily lives,’ says Leaf Republic, ‘there has always been packaging and there always will be.’ The food industry in particular is responsible for a high percentage of plastic packaging production. Most of it goes directly to waste. Seeing how we cannot avoid it, the question then becomes: how can we make this need manageable and reduce its negative impact on our environment?

Leaf Republic designed an answer. They are determined to make a stance and engineer change through original thinking.

‘Revolutions are not started by a market leader, but by lateral thinkers following a clear vision’, they explain, ‘not to work within the system and to accept the standards as given, but to change the system and to set new standards’. They see themselves as setting these new parameters.

Their plates get you ready to enjoy a picnic outdoors with the knowledge that you are doing little harm to the natural environment. Leaf Republic’s unconventional design is sustainable, fair, compostable and very green (literally).

Click on the link below to watch the video of the production process:





​Gift-giving Culture in China

Gift-giving Culture in China

In China it is common to give presents for occasions of all scale, from weddings and birthdays to informal gatherings. Here are a few quick tips about the Chinese culture of gift-giving.

The act of giving gifts in China is more formal than in Western countries where a thank-you card is usually enough. Worth mentioning is that the exchanging of presents is the preferred form of showing gratitude and building relationships, and it is expected to return the gesture with something of equal value.

The presents should be given with both hands and you should never present someone with a gift that is more expensive than they can afford. Otherwise it will cause a loss of face. The Chinese place big emphasis on the concept of “saving face”, which is why gifts are not opened at the time they are handed over but instead in private at a later stage.

Symbolism and superstitions are still very prevalent. Gifts should be wrapped in red, pink, yellow or gold colors. Anything with the numbers four or nine should be avoided since these numbers are associated with death.

There is a vast variety of gift packaging such as boxes for moon cakes, tea, wine, shirts, underwear, ties, shoes, mobile phones, audio and video items, cigarette cases and so on.

Nowadays Chinese people are sending out more expensive gifts and as a consequence they prefer high-end, gorgeous looking gift packaging to meet the quality of their gift items or to show personal taste, even cultural flavor.

Read more Swedbrand blog posts at
swedbrand.com/blog, or visit our website at swedbrand.com.

Written by

Liudmila Pape

How Tiffany’s Box Became the World’s Most Popular Package

How Tiffany's Box Became the World’s Most Popular Package

Everyone knows the meaning of the little blue box: Tiffany & Co. jewelry is likely to be inside. The often heart-shaped jewelry made of timeless sterling silver has become highly desired in every girl’s jewelry collection.

The color is No. 1837 on the Pantone Matching System chart and it is not commercially available. Since 1998, the color has been trademarked. The packaging on which the color appears has been registered as a Trademark as well together with the white satin ribbon tied around the boxes and the term “Tiffany Blue Box”. Without any doubts, it is the most recognizable and most desired retail container in history.

Most brands would kill for this sort of instant recognition value of Tiffany & Co.’s robin’s egg blue and that tiny box. As Bernd H. Schmitt wrote in his 1999 book ‘Experiential Marketing’, “it has happened more than once that someone has put a gift, bought elsewhere, into a Tiffany box in order to enhance its value.”

But how did just a little turquoise-colored cardboard box become the cubic embodiment of every girl’s material dreams and desires? It was Charles Lewis Tiffany who was passionate about the finer things in life as well as finding the most beautiful diamonds in the world, who had started the legacy of Tiffany’s packaging. Tiffany began his empire with a “stationery and fancy goods” store at 259 Broadway in New York thanks to a $1,000 loan from his father. It would not be long until the classic Tiffany packaging and its jewelry gained global recognition.

Some say Tiffany chose its signature blue to reflect the popularity of the turquoise jewelry then in vogue, but nobody knows for sure. What is certain is that the shade became an instant identification mark for Tiffany—and as a result also for finest jewelry in the business.

The turning point was when the company introduced its diamond engagement ring in 1886: the Tiffany Blue Box became as desired as the ring itself, or whatever else would be inside. In 1905, Tiffany was already considered America’s leading supplier of fine jewelry. The following year, the New York Sun reported that Charles Lewis Tiffany “has one thing in stock that you cannot buy for as much money as you may offer; he will only give it to you. And that is one of his boxes.”

Of course, you have to buy a little something first. And so it has been for a century since. In 1961, Tiffany seals its ultimate success when Paramount Pictures releases Breakfast at Tiffany’s, based on the 1958 Truman Capote novel and starring a young Audrey Hepburn. For the first time ever, Tiffany opened on a Sunday to allow for filming. It also posted 40 armed guards on the floor to prevent any of its blue boxes from disappearing.

In 2014, the box has even inspired actual pieces of jewelry—like the $250 enamel and sterling silver charm shown below.

These days, Pantone has developed the color standard for Tiffany’s proprietary blue No. 1837, used by the suppliers of those little boxes. About the shade Pantone Color Institute executive director Leatrice Eiseman said, “it evokes positive thoughts and reactions, and this, combined with the status that Tiffany has assigned to it, makes for perfect packaging.”

Since the creation of Tiffany’s packaging and its legendary jewelry, numerous notable celebrities have often requested its products for events such as the Oscars. Stars such as Anne Hathaway, Kate Winslet, Angelina Jolie, and Natalie Portman have been known to lavish themselves in the delicately elegant Tiffany designs. Tiffany celebrated its 175th anniversary in 2012.



Read more Swedbrand blog posts at

swedbrand.com/blog, or visit our website at swedbrand.com.

Written by

Alessandra Ruggeri

​Fun Packaging for Kids

Fun Packaging for Kids

In the supermarket, children’s foods are cued by their unusual product names and unconventional flavors or colors, cartoon images and direct reference to fun and play on the package.

These products emphasize the food’s play factor, interactivity and general distance from ordinary or “adult” food. Children, in turn, show deep appreciation for the aesthetic, gustatory, tactile and interactive features that these foodstuffs offer.

Little Monsters Baby Food Packaging does a great job of telling a story while being fun for kids. It’s eye catching and stands out on a crowded shelf.

Have a look at Yummy’s IceCream packaging with the smiling faces that interacts with the kids, it turns the package into a funny object and makes kids laugh.

The sandwich company SM Kids designed the entire packaging to be a different cartoon character. For sure kids are the main target of this product.

Another good idea for presenting a snack is BEEHIVE packaging for cookies. The bear appears to be gobbling the food and the colors are fun.

It is noteworthy, though, that marketing for children requires more than just providing a fun and playful item that can catch attention before purchasing. Food packaging design can also stimulate learning during infancy and enhance children’s imagination.

Another great example: Dino Ice gives kids a full experience, starting from opening up the Popsicle over eating it to ultimately getting to play with it. The packaging was inspired by the movie Ice Age – it tells the story with a tiny bit of an education about ice-frozen dinosaurs.

Read more Swedbrand blog posts at swedbrand.com/blog, or visit our website at swedbrand.com.

Written by

Liudmila Pape

IKEA’s iconic blue & yellow bag has a new rival!

IKEA’s iconic blue & yellow bag has a new rival!

Apart from Swedish meatballs and Billy bookcases, the simple blue-and-yellow bag, technically known as the Frakta, might be IKEA’s most iconic product. Debuting in 1996, more than 3 million Big Blues are sold annually in America alone. They cost around $0.99 each, can carry up to 30 pounds of stuff without ripping, and are rated for about 1,000 trips.

Despite being possibly the best-selling tote bag on Earth, though, the Frakta isn’t considered fashionable. We all love the functionality of the Ikea bag, but not everyone is fond of the look. So the Copenhagen studio Herman Cph acquired scraps from European textile producer Kvadrat and created the Limited Bag—the Frakta with a premium makeover.

This was the first attempt to give the Frakta an haute-couture overhaul. The Limited Bag kept Ikea’s high-volume design but improved upon the material. Each bag featured a leather strap, and was constructed in either blue and black or light blue and dark blue. In spite of its fashionable look, the bag was considered too expensive by most of the people. It was indeed sold for $125.

So, what was IKEA’s next move? Tasking the Danish design brand Hay to redesign the Frakta and making it fashionable at a low price.

While the original Frakta bags are emblazoned all over with the IKEA logo, Hay’s revised bags come without any obvious branding. The blue-and-yellow of the old Fraktas is gone, replaced with an understated forest green and white pattern, which Hay co-founder Mette Hay says were chosen because these colours would be “long-lasting” and never completely out of fashion. In addition a thin, woven fabric replaces the crinkly polypropylene material. The new bags should be available later this year, alongside the classic ones.

The Frakta bag is among a range of other furniture and lighting products Hay has created in collaboration with Ikea. Set for release in 2017, the collection also includes a lightweight wooden table, desk lamp, bench seating and a green-coloured chair.

“In the same way as I feel with Hay, I feel that the accessories can be like the glue in this collection,” Mette said. “A lot of the furniture will be grey, white and green.”

The green-coloured chair Hay designed for the Swedish furniture giant

The bench seating Hay has designed for Ikea in a similarly neutral colour palette

No price details have been announced for the new Frakta bag, though the material cost should be similar to other woven thin fabric totes you can pick up at stores and supermarkets. In other words, a little more expensive than $0.99 perhaps but probably not more than a couple of bucks a piece.

If you’re one of the many people who give their Frakta bags a second life hauling around your laundry, carrying groceries, or carting your stuff to the beach, that slight premium will probably be worth it.


Read more Swedbrand blog posts at

swedbrand.com/blog, or visit our website at swedbrand.com.

Written by

Alessandra Ruggeri

Will Microsoft’s purchase change LinkedIn?

Will Microsoft’s purchase change LinkedIn?

Microsoft purchased LinkedIn for $26.2 billion in the largest acquisition in its history, betting that the professional social network can increase the technology titan’s performance. The deal is Chief Executive Satya Nadella’s latest effort to revitalise Microsoft that has been viewed as left behind by shifts in technology not long ago. Mr. Nadella hopes that the acquisition will open new horizons for Microsoft’s Office suite as well as LinkedIn, both of which have saturated their markets, and generally strengthen Microsoft’s revenue and competitive position.

Mr. Nadella said today’s work is split between tools workers use to get their jobs done, such as Microsoft’s Office programs, and professional networks that connect workers. The deal, he said, aims to weave those two pieces together.

However, Microsoft has a poor record with previous large acquisitions. In 2014 it bought the handset operations of Nokia for about $9.4 billion but ended up writing off most of its investment. That’s the main reason why a few analysts are expressing some skepticism about this acquisition.

In addition to this, we have to remember that while LinkedIn will continue to operate independently, Microsoft will gain access to members’ information related to job searches. Not everybody will feel comfortable with this and Microsoft will have to reassure LinkedIn members that their privacy will be protected.

Moreover, Microsoft is positioning LinkedIn as an enterprise tool but LinkedIn members have criticized the company for its lack of customer service and this would definitely require a significant investment by LinkedIn. Also, while the company is labeled as a social network, the purely social aspects of the company are group discussions and since the groups do not contribute to revenue, they may be discarded soon, making LinkedIn lose members.

Nevertheless, there are big chances that this deal can succeed where the others failed. Most experts think there is real synergy between the companies and their products, particularly Microsoft’s Office productivity suite (Word, Excel, Power Point as the main pillars) and LinkedIn’s core database of more than 400 million mostly professional profiles. Nadella spoke about integrating LinkedIn profiles with Windows, Outlook, Excel, PowerPoint, Skype, and other Microsoft products. For instance, connecting Office directly to LinkedIn could help attendees of meetings learn more about one another directly from invitations in their calendars.

Jeff Weiner, LinkedIn’s CEO, and Reid Hoffman, co-founder and controlling shareholder of LinkedIn, both fully support this transaction. Weiner is firmly convinced that the most important thing would be Microsoft letting LinkedIn “control its own destiny.” This way LinkedIn will indeed retain its distinct brand, culture and independence.

Now we only have to wait and see what happens next. One thing is sure: it will be interesting to notice LinkedIn members’ reaction after the completion of the sale later this year.




Read more Swedbrand blog posts at

swedbrand.com/blog, or visit our website at swedbrand.com.

Written by

Alessandra Ruggeri