Food Logos Redesigned To Show Calorie Count

If you’ve ever caught yourself spoonful-deep into a jar of Nutella, knowing its calorie count might make you think twice the next time you indulge. Thanks to the project Calorie Brands, we now know that a jar of the delicious chocolate hazelnut spread has a whopping 4,520 calories—that’s more than twice the recommended daily amount of total caloric consumption. Through their Instagram account, Calorie Brands brings these high numbers to light by reimagining food labels. The adjusted labels then prominently display the honest total count. “This is [what] brands should look like,” they write, “to help you achieve your summer body goals.”

For many of these tasty treats, it should come as no surprise that they’re high in empty calories. A pint of Ben and Jerry’s ice cream is marketed as a sweet splurge, and you’re definitely paying the price for something so rich. Still, many of us eat these things with the calories in the back of our minds, whereas this project forces us to acknowledge them upfront. It should be seen as a reminder that these things are fine in moderation but consumed all at once they can be detrimental to your health.

The average limit for an adult is set to be around 1940 calories per day for women and 2550 for men. Would you still buy these products if they had such honest labels?


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Written by

Alessandra Ruggeri