Retro pinup girls have something special indeed: it may be the memory they evoke, their sensuality… whatever it is, they add this vintage and irresistible touch to today’s packaging. These iconic illustrations from the 40’s and 50’s are a new trend in packaging. Although they belong to the past, the innovation resides in rescuing the icon: redesigning is the intersection between tradition and renovation.
We find these gorgeous pinup girls especially on packaging in the cosmetics and drinks industry and we simply love them!
It’s a great way to combine history, tradition and ownership values of a brand Benefit’s signature for their corporate identity, for example, has this vintage touch. Its success is impressive, considering that Benefit is about to become a billion-dollar company.
Let’s have a look at some great pinup packaging inspiration !