A recent social experiment conducted by the food packaging company Tetra Pak found that adopting simple, renewable habits to protect the earth’s natural resources leads to the improvement of the level of happiness among consumers. Not only the participants who embraced renewable lifestyle choices (70%) resulted to be significantly happier but also the world around them was benefiting from it.
Tetra Pak conducted this survey among 2,000 consumers from the U.S. and Canada, and it found out that 75% of the consumers believe that choosing products packaged with renewable materials can help protect the planet. 58% of those surveyed stated that they would switch from their regular brand to a new one if they knew that it uses packaging that can be replenished naturally over time.
While many people don’t have any knowledge about packaging and what it is made of, their purchasing decisions can play a vital role in preserving natural resources. Research shows that consumers who are educated about resource scarcity are more inclined to make eco-friendly decisions about packaging. But how can companies make consumers commit? Here are some of the companies who became famous for their green initiatives.
Johnson & Johnson is mainly focusing on sustainable practices. The company’s Environment, Health, Safety, & Sustainability department monitors performance and compliance and sets strict sustainability standards for the company. For example, Johnson & Johnson’s sustainability plan is called Citizenship & Sustainability 2020 Goals and it focuses on helping both individual consumers and their homes to become healthier. Some of these goals include increasing recyclability of products and reducing carbon emissions by 20%. The company’s progress for year 2014 is displayed below.
In the picture below you can see how Starbucks’ paper cup’s packaging changed over the years, from 1971 to 2009. Starbucks is among those companies that are always trying to improve their packaging in order to make it more eco-friendly.
All of Method’s bottles are completely recyclable and made of 100% recycled plastic. Method Products is a San Francisco based corporation that produces nontoxic, biodegradable and natural cleaning supplies. Method’s very own ‘green card’ program ensures the recyclability of packaging design and packaging weight, reusability and biodegradability.