Whether you are a corporation trying to communicate your innovations or an educator attempting to teach about a topic in a short amount of time, the problem remains the same: how do you take the amount of information at your disposal and simplify and present it in an informative way? One possible solution is infographics.
Infographics are graphical, visual representations of data that are intended to present complex information quickly and clearly. This helps to attract and inform a large audience.
Swedbrand has decided to publish one blog post per month using this new way of explaining concepts and developing ideas. This month we are going to analyze the trend of ‘sustainable packaging’ with the help of infographics.
Driven by consumer demand, material advances and legislation, sustainability is becoming one of the most important aspects of packaging. Worldwide consumption of sustainable materials has increased dramatically in the past few years as well. Nowadays people, particularly in Europe, are highly aware of recyclable and biodegradable packaging and it is tuning into a prime differentiator that helps customers to make a choice, especially if they are looking for “green” products.
Check out our first infographic dealing with the sustainable packaging market. We hope you will like it!