The Coolest Vintage and Retro Packaging Designs

NOSTALGIA: “a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations”

Yes, we all love vintage-inspired design, but why? Well, one thing is sure: it reminds us of the “good old days,” those moments that we would like to recall and, in some cases, perhaps relive.

Call them retro, old school or throwback, but new designs that echo those of the past are using something old to sell something new. Retro packaging and its classic characteristics evoke nostalgia, helping brands to get closer to their audience.

Plenty of retro-inspired packaging has arrived in store shelves and online over the past few years, and people buy them, share them or give them away as a gift to reconnect with a fond experience.

In this article, we try to offer you a deeper dive into how the past informs the present (and the future) of design. We hope you enjoy it!

Lucky Strike Limited Edition Boxes

Vintage Pharmacy Bottles

Perry Davis Pain Killer

Belgium matchboxes

Crayon Tin



Lucky Strike Tin


Marvis Toothpaste


Olive & Sinclair Chocolate

Soldering Paste Tin


Proper BBQ

John & Kira’s

Vintage Style Matchbooks


Vintage Beer Cans

Razor Hone

Remington Typewriter

Peep Show Hot Chocolate

Kellogg’s Cereal Tin



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