We believe that the big projects bring the real challenges – something we truly experienced when Auchan asked for our help.
Auchan is the 10th largest food retailer in the world, so we knew that a project handed by Auchan would bring some real, fun challenges.
In this case, we were asked to design a wide range of private label packaging that followed Auchan’s brand guidelines, and internal approval process. These were not new tasks for us to handle. Rather, it was just a new quantity that needed to be considered – 170 different packages, to be more precise. This meant 170 different designs and specifications, as well as content featured in 9 languages – where our multilingual team could assist proofreading later in the process.