It is universally known that however full you are, there’s always room for dessert. The appealing colors and creative decorations of creamy pastries and fruit cakes are definitely hard to resist, even after a big meal.
Because of their incredible popularity, competition is very fierce in the dessert segment, which makes it even more important for brands to attract attention with an eye-catching product appearance.
Maelu an award winning confectionery in the heart of Munich, known for its traditional cakes, éclairs and pralines, is fully-aware of the importance of packaging as a competitive advantage and asked us to create a new range of packaging for them. The company was looking for something that could reflect its sophisticated and innovative dessert creations while at the same time maintain brand consistency across their line.