Live It

Live It Experience Packaging

The Challenge

Their initial idea was to use printed-paper with soft touch lamination. Since they wanted their box to look beautiful but also feel nice, we introduced them to soft touch paper. We provided them with samples of both types of boxes so that they could see both options, and they eventually opted for the soft touch version.

One of the trickiest parts of this project was matching the right red, since the colour always changes according to the different kind of material it is used on. We also managed to find the perfect fit between base and lid, and obtain the ‘whoosh sound effect’ they were actually looking for. Two cut outs were then made in the inner part of the base to place the certificate and the information sheet.

Live It
The Process

Their initial idea was to use printed-paper with soft touch lamination. Since they wanted their box to look beautiful but also feel nice, we introduced them to soft touch paper. We provided them with samples of both types of boxes so that they could see both options, and they eventually opted for the soft touch version.

One of the trickiest parts of this project was matching the right red, since the colour always changes according to the different kind of material it is used on. We also managed to find the perfect fit between base and lid, and obtain the ‘whoosh sound effect’ they were actually looking for. Two cut outs were then made in the inner part of the base to place the certificate and the information sheet.

Live It
The Result

Live It managed to launch their iconic red box in April, and therefore we were able to meet their expectations. We are glad to be part of this important project and help them build their brand providing them with exclusive packaging solutions.

We are proud to say that this collaboration has turned out to be a great success for both of us and we are looking forward to developing further packaging solutions for Live It.

Live It


Premium packaging we have made
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